The Kiwi Branding Edge book explores how New Zealand businesses are creating an edge with the Kiwi trademark.
This practical guide shows the varied ways the logo has been applied successfully to products and what meaning it has been given by 70+ businesses and their customers.
This is the second business book published by Mr Jennings. The first book published '100% Kiwi Business' in 2018 explored 9 Kiwi success navigators discovered through interviewing 100 Kiwi business owners.
