The Kiwi trademark delivers a market origin advantage.
225+ New Zealand exporters are differentiating their product in-market using the
New Zealand Made Kiwi trademark in 2021. Domestically, over 87% of New Zealanders recognise the iconic Kiwi trademark.
The Kiwi trademark is relied upon by over 1400 New Zealand manufacturers to differentiate their products and services in New Zealand and with key trading partners such as United States, China, India, UK and Australia.
A Certificate of Licence grants a business the right to label their products and services with the iconic Kiwi trademark.
The Kiwi trademark goes beyond trust and authenticity that New Zealanders put into their products and services. The Kiwi trademark speaks to who we are as New Zealanders and how we conduct business here. Any business that operates their manufacturing in New Zealand can apply for a Kiwi Trademark Certificate Of Licence provided they meet the eligibility criteria.