The Buy New Zealand Made Campaign helps New Zealand retailers and manufacturers get seen through the use of the ‘New Zealand Made’ Kiwi trademark

NZ Made
NZ Grown
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Kiwis like us

make things like this.

Consumers value New Zealand Made.
Gain a market origin advantage.






250+ New Zealand exporters are differentiating their product in-market using the New Zealand Made Kiwi trademark in 2022.

More than 87% of New Zealanders recognise the iconic trademark.

A Certificate of Licence grants a business the right to label their products and services with the iconic Kiwi trademark. The Kiwi trademark is relied upon by over 1400 New Zealand manufacturers to differentiate their products and services in New Zealand and with key trading partners like the United States, China, India, UK and Australia.

The Kiwi trademark goes beyond trust and authenticity. It speaks to who we are as New Zealanders and how we conduct business here. Any business that operates its manufacturing in New Zealand can apply for a Kiwi Trademark Certificate Of Licence.



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