Back to Blog

'Business Booming for Buy New Zealand Made'

Here's the TV3 media slot on the AM Show broadcast across New Zealand at 8:55am on Wednesday. 'Made in New Zealand' may seem like a rarity, but actually business is booming.Research shows consumers are now more likely than ever to show an interest in and purchase products made by other Kiwis.Buy NZ Made Executive Director Ryan Jennings spoke to Duncan Garner on The AM Show....

Official NZ Made Day Announced - 21st November

The Official New Zealand Made Day is confirmed as Thursday 21st November this year. We will be asking New Zealanders to buy at least one NZ Made product or service on this day.Become a participating manufacturer or retailer with a compelling deal on at least one of your products at www.nzmadeday.nz....

Website Widget Adds Licence No. To Logo

We've changed the way the New Zealand Made logo is displayed on the websites of businesses who hold a New Zealand Made licence. The logo now includes the licence number and is delivered via a 'website widget'. See how Snugbags is using the new 'website widget' in the footer of their website.The New Zealand Made logo automatically links to Snugsbags Custom URL listing their licensed products.This measure enhances consumers protection and makes it harder to display the logo without a lic...

Buy NZ Made strengthens online trademark

New Zealand’s iconic Buy New Zealand Made trademark is now available as a website widget, bringing an array of benefits to online retailers.Buy NZ Made executive director Ryan Jennings says more businesses are set to see accelerated digital discovery via the raised prominence of NZ Made."It's difficult to secure a trademark logo on the internet so we've launched the New Zealand Made site widget that makes it easier for consumers to check whether a New Zealand Made logo is legitimate," Mr Jenni...

Releasing a Kiwi Hologram label

We’ve released the Kiwi trademark in a hologram label for New Zealand Made products. The hologram label evolves the iconic Kiwi trademark by adding a shiny silver reflective surface to catch the attention of a consumer from a distance.On closer inspection of the New Zealand Made Kiwi label, you will notice a rainbow of colours reflected back to the shopper.The Kiwi trademark holograms are available to Official New Zealand Made Licence Holders only here....

Four Verifiable New Zealand Made Fashion Designers

1. Velvet HeartBeat is New Zealand MadeVelvet HeartBeat ethically produces vegan handbags and accessories lovingly handmade in New Zealand from the finest cruelty free materials.Velvet Heartbeat makes it clear which products are New Zealand Made here:2. Deryn Schmidt is New Zealand MadeDeryn Schmidt makes all their garments in New Zealand which speaks to their ‘superior level of finish, detail, feel and fit’ underlying their dedication towards enduring nature and the longevity of garments. T...

Performance Marketing

Every website redesign needs a good Easter egg. This page is our Easter gift.Our Executive Director Ryan Jennings has made available Chapter Six - Performance Marketing from his book 100% Kiwi Business.Download the Performance Marketing chapter for free.You can get the entire 100% Kiwi Business book for $20 off here.If you're looking at redesigning your business website, we've outlined the process we went through before we engaged a web agency here. ...

Filming for the 2019 ‘Making It New Zealand’ Series has begun

Filming for the 2019 ‘Making It New Zealand’ Series has begun again with the first filming taking place in Christchurch in February. This month we’re filming in Hawke’s Bay and Auckland featuring businesses who want to build their brand directly with New Zealand consumers.Featuring in the series isn’t for everyone.It requires you to be interviewed on camera about your business and talk passionately about your products.For those that decided to leap (and we help you with the camera bit)...

Could NZ Tourists Supercharge Export Growth?

Reaching an export market is closer to home than many New Zealand food and beverage producers might imagine. While businesses invest significant amounts of time and resources to directly grow our market share abroad, could another way to access those lucrative export markets be to double down our efforts to introduce food and beverage products to tourists in New Zealand?Tourists are looking for your produce back homeA recent industry insights report suggests there is compelling evidence for...

NZ Herald article: NZ Made rolls out 'New Zealand Grown' labels

"New Zealand Grown" labels which indicate produce and meats are grown locally will in the next few months be rolled out on product on supermarket shelves.The green labels, introduced by the membership-based Buy NZ Made campaign, are alternative stickers to the already existing NZ Made stickers, designed to be used by produce resellers and growers.Buy NZ Made executive director Ryan Jennings said the produce labels would benefit consumers and were a way for businesses to ensure they were complian...

Provenance Marketing (and why the word ‘made’ matters)

For the last three decades, the Kiwi trademark has been applied to products made here by New Zealand businesses. Iconic Kiwi brands are made over time not overnight.“Provenance marketing must take into account where a product is made, not just designed or assembled but actually where it is manufactured.” Ryan Jennings — Executive Director Buy New Zealand Made.Educated consumers can discover where a product is made faster than ever. They don’t want to discover a product is made in one...

Kiwi Trademark Quick Start Guide for Marketers

The New Zealand Kiwi trademark is a label, a sticker, a logo and a brand.New Zealand Made says something about the product or service it is added to, and as a marketer, there is more than one way to go about adding it to what you do.Branding should go beyond what looks right and share a deeper message.A branded product or service consists of two parts. The first is required and the second desired. Without both, there is no brand… it’s just a logo.The first is that someone who isn’t even us...

Cannabis buyers get option to 'buy New Zealand-made'

The Buy New Zealand Made Campaign has licensed the first medicinal cannabis manufacturer to use the New Zealand Grown logo.Auckland-based Helius Therapeutics has been approved to carry the New Zealand Made Kiwi logo on medicinal products derived from cannabis grown in New Zealand.New Zealand-grown products can gain approval to carry the Kiwi logo as well as New Zealand-manufactured products licensed by the Buy NZ Made Campaign.The Buy New Zealand Made Campaign will allow Helius to use the Kiwi l...

Iconic Buy NZ Made celebrates 30th birthday

The Buy New Zealand Made Campaign is turning 30 and celebrating with events around the country to showcase member companies along with the iconic kiwi trademark, which has evolved to become a significant marketing tool for businesses in an increasingly competitive world.Launched in 1988 by the then Manufacturing Federation, the campaign is now owned by BusinessNZ and is completely private sector-funded.It provides the licence for businesses to use the kiwi trademark to promote their New Zealand-...

Making It New Zealand from Invercargill

Making It New Zealand from Invercargill Invercargill is in the midst of a southern renaissance as large future investments promise a further runway of growth. The upgraded airport is the first sign that expansion plans are underway and it wasn’t unexpected to see Mayor Tim Shadbolt there embarking on a domestic trip to fly the flag for the city he has made home.Making It New Zealand Slat Frame BedsRobax Products — Slat Frame Beds — EPISODE 1My reason for visiting was to visit ...

Regional eCommerce Growing Fastest

eCommerce Report by New Zealand Post Delivers New InsightA new report based on real credit card transactions in 2016 and 2017 shows insights across a number of shopping categories. Here's a few insights from the report that I've turned into actionable ideas for three of the five industry sectors the report covers:Actionable Insight For Fashion / Clothing ManufacturersWhile fashion loses a larger share of revenue to overseas competitors than any other category, they're deploying co...

Buy NZ Campaign Gets New Executive Director

Experienced business, marketing and e-commerce specialist Ryan Jennings has joined the BusinessNZ team as Executive Director of the Buy New Zealand Made Campaign.Jennings, who brings domestic and international experience to the new role, will be placing a focus on developing the audience for the campaign as well as emphasising the iconic brand - celebrating its 30th anniversary this year - as one which companies can utilise with customers who are increasingly asking where a product was made.Ryan...