Look back at 30 years of the Buy New Zealand Made Campaign and contrast that to how Kiwis are making products today.


Making it New Zealand

Making It New Zealand was our video series that ran from 2018 to 2020. We went behind the scenes of local Kiwi businesses to see how products are made. Subscribe to Buy New Zealand Made on YouTube to watch this series, and our latest series, A Kiwi Original.

What Businesses Said

Hansells Masterton

"Really happy with the vid and we have already had a positive enquiry from a potential customer that watched it." Alistair Rough - Product Development Manager Hansells Masterton. Watch episode.

Seventh Wave Wetsuits

"We were stoked to have the team from Buy NZ Made come and support us and put together an amazing video of what we do. Ryan knew the right questions to ask to genuinely find out what drives us and why we love doing what we do. It was an amazing opportunity to show case what we do here." - Sarah Armstrong-Park - Owner Seventh Wave Wetsuits. Watch episode.

NZ Sock Company

"Manufacturing in New Zealand helps our family foster growth, not only in our industry but that of our community and it provides a future of job security for many people. It gives us a sense of pride to be able to offer the world a high quality technical product that’s made right here in New Zealand. Our NZ customers, such as Kathmandu, Swanndri & Skellerup really love and promote the NZ Made story, they rely on us to provide a NZ made product which is now using New Zealand sourced merino wool. Its wholesome, honest, hardworking kiwis that take pride in producing every pair of your NZ Sock Company socks." Gabrielle Simpson - NZ Sock Company. Watch episode.

WMC Trail Tools

"Felt scary as heck being in front of camera but you made me feel comfortable. 2 months sales in the following 4 days was pretty exciting to deal with." Gareth Hargreaves - Founder WMC Trail Tools. Watch episode.

Earth Sea Sky

"Our story is about a hands on commitment to innovative design, quality of materials and attention to detail workmanship. We have created a trusted brand against a flow of cheaper, higher margin imports that lasts beyond customer expectation and provides employment for New Zealanders proud of their work and achievements. Earth Sea Sky is about style, values, heritage." Jane Ellis - Earth Sea Sky. Watch episode.


"When I was told we were chosen for the Buy NZ episode I put it off to the very last date that was available. I had many sleepless nights thinking about it and spent days wondering what I was going to say. When Anna and Ryan arrived on the day I felt instantly at ease and the day flowed perfectly. I was still dreading the video coming out but when it did I was blown away with how well it all came together. Great work team!" Debbie Green - Weebits. Watch episode.

Whitestone Cheese

"The Making it New Zealand Series help us to share our story by creating a behind the scenes digital message. This provided a fantastic window on our operation. Having your company’s story told from a 3rd person perspective adds fantastic PR value." Simon Berry - Managing Director Whitestone Cheese. Watch episode.

Woolyarns - Making It New Zealand - EPISODE 56

Woolyarns is a New Zealand yarn and textile manufacturer that goes beyond the ordinary. Since 1992, they have been spinning merino possum yarns using possums trapped around New Zealand, combining sustainability with craftsmanship. Watch as Marketing Manager Jimad Khan takes us around, showing us how they utilise technology, people power and one of the only mule spinning machines in the Southern Hemisphere, to create a fantastic end product.


Forgot password?
Create an Account