About the Kiwi Trademark
The iconic Kiwi trademark is licensed to businesses by the Buy New Zealand Made Campaign.
The trademark signifies that a product or service is New Zealand Made according to the rules of the Fair Trading Act. As a registered trademark, it has a strict set of rules (Code of Practice) governing how it can be used.
Re-established in 1988, this trademark is used as a significant marketing tool for businesses. When products carry the registered Kiwi trademark customers can be confident that the country of origin is New Zealand.
Why use the Kiwi trademark?
The Kiwi trademark is a trusted brand that is globally recognised as a label depicting NZ Made products.
Why label with country of origin?
About our Organisation
Buy New Zealand Made is owned by BusinessNZ and a member of the BusinessNZ Network. Kiwi trademark licence holders who belong to these network organisations receive 20% off their annual licence fee.
Licence holders can join one of the four regional organisations to receive support with all things business.
Obtaining a Licence
Apply for a licence to use the NZ Made, NZ Grown or NZ Code Kiwi trademark.
View the history of the NZ Made trademark and how it has evolved.
Download Kiwi trademark high resolution artwork. Available to current licence holders only.
New Zealand Made - Modern Black Triangle Design.
New Zealand Made Classic Red & Blue Triangle Design.
New Zealand Grown - representing New Zealand Grown products.
New Zealand Code - for software powered by NZCode.