A strong brand comes from maintaining a consistent brand style across all 1,400+ businesses and the products and services they offer.
These guidelines are intended to help businesses who are licensed to apply the Kiwi trademark, maintain a consistent brand style and a coherent visual language when using the brand.
It is usually deployed in four places.
1. Your website product pages next to your New Zealand Made products.
2. Your home page footer linking through to your buynz.org.nz/businessname Custom URL that displays all your licensed products.
3. Your physical products using labelling such as stickers (10mm, 25mm, 40mm and 60mm) supplied by us. Purchase Labels
4. Your physical product packaging using the digital artwork supplied by us. Get Artwork
Modern New Zealand Made Triangle
The modern soft-edged triangle was launched in 2013.
The black and white triangle is the primary logo. The classic blue and red triangle can also be selected if the blue and red colour palette is more effective to use on your products. In 2020, we also launched the white triangle logo. This great to use where the black is too harsh.
The Kiwi trademark is available in these rectangle designs. The text is required to accompany the Kiwi, as is the rectangle colour background.
New Zealand Grown Green Triangle
The New Zealand Grown green triangle can be used to help New Zealand growers get compliant with the Country of Origin Food Labelling Act. Read NZ Herald article on 'NZ Grown' compliance.
Other colour variations
Licensees may use any colour or colour combination in relation to the elements of the Kiwi trademark to meet their individual requirements.
Size & Proportions
Licensees may alter the size, but not the relative proportions, of the Kiwi trademark to meet their individual requirements.
Without the Triangle
Yes - the Kiwi trademark doesn’t need to be in the triangle, but it does require the accompanying "New Zealand Made" text.
In A Rectangle Instead of a Triangle
Yes - there is artwork for a rectangle Kiwi trademark available in your dashboard.
In A Circle Instead of a Triangle
No - the Kiwi trademark cannot be used in a circle.
Without the 'New Zealand Made' text
No - the Kiwi cannot be used on it's own without the "New Zealand Made" text.
Logo Use in Digital Assets
Yes - the Kiwi trademark, with or without the triangle, can be used as an overlay on images.
Yes - the Kiwi trademark, with or without the triangle, can be used as an overlay or watermark on videos. Watch what we do.
Kiwi Trademark Quick Start Guide for Marketers
Sometimes its easier to see what everyone else is doing. View the Kiwi Trademark Quick Start Guide for Marketers which includes six different ways of leveraging the Kiwi trademark for your business
1. Factual Product Branding (recommended)
2. Product Certification Branding (optional)
3. Embedded Product Branding (optional)
4. Watermark Branding (recommended)
5. Signage Branding (recommended)
6. Team Branding (optional)