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In 2020, we interviewed a lot of Kiwi businesses on A Kiwi Original. Here's what they said about why the New Zealand Made Kiwi trademark is important to their business. Don't take our word for it, listen to them directly.
"One of the big things we had right from the start was we're going to push that it's New Zealand Made and so the best way to do that is to join the Buy New Zealand Made Campaign." Ash Razmi - Founder Bootleg Jerky.
"New Zealand Made carries a lot of weight outside New Zealand. People don't realise that." Sri Govindaraju - Co-Founder Zealandia Honey.
"Well you're Buy New Zealand Made and we were really motivated by your professionalism at the outset when we first contacted you, and that gave us the confidence to reach out to the rest of the New Zealand community to support this." Nick Davenport - Founder Lanaco.
"We'll get two, three, four, five inquiries every day from people and their only question - are your products New Zealand Made? They don't want to know anything else." Carl Wren, Managing Director - True Fleece.
"We knew there was demand in the market for a New Zealand Made product, firstly, a natural New Zealand Made product." Clint Bolderston - General Manager, Superior Chunky.
"We have got New Zealand Made. That was the first thing I signed up to. I was really proud of that and you were very welcoming. So thank you Ryan." Billi Jo Hohepa-Rohipa - Founder B'Det.
"I think it's very, very important to sell in New Zealand as the New Zealand Made product." Lili Ma - Finelogy Founder.
"Originally we were having to import components from overseas. It wasn't until we shifted to our carbon fiber model that we were able to say that the product was made in New Zealand and that was a huge... that was sort of a big goal for me.
I wanted to have complete control over the manufacturing of it. Not have to rely on other countries and importing components, especially in times like these. I'd be, I'd have no stock." Ethan Todd, Founder - Backlanz.
"Definitely it's something that we've belonged to right from the beginning and it just puts trust, especially with New Zealanders into our product. "We have also New Zealand Made on some of our other brands selling overseas and it's something that people are looking for, the little triangle has been a part of our brand for a long time." Sharlene Caskey - Managing Director Melora Honey.
"We've noticed recently people have become so much more discerning about, they will up front and say to you, is it really made here? "Being able to front up to that and show your logo and say, well, I don't think a lot of people understand that you have to have a license to show that logo. Just being able to prove to people that it is New Zealand Made and we've got a story, it's great. I'm pretty proud to be able to do that." Rose Voice - Founder Real Dog Company.
"Is that an investment or is it a cost? Can we spend it given what's going on? No, it's actually good value for us. We are a Kiwi company. We are proudly Kiwi. I think you will see on any of my social media posts, I put the Buy New Zealand Made logo, I plaster it on everything possible." Steve Nathan - Founder TimeHub.
"We instantly had a fruitful conversation without any dancing around or holding back or everything came out and that was part of what it was so invaluable." Shawn Beck - Founder Skinny Fizz.