Look back at 30 years of the Buy New Zealand Made Campaign and contrast that to how Kiwis are making products today.

Making it New Zealand

Making It New Zealand was our video series that ran from 2018 to 2020. We went behind the scenes of local Kiwi businesses to see how products are made. Subscribe to Buy New Zealand Made on YouTube to watch this series, and our latest series, A Kiwi Original.

What Businesses Said

Hansells Masterton

"Really happy with the vid and we have already had a positive enquiry from a potential customer that watched it." Alistair Rough - Product Development Manager Hansells Masterton. Watch episode.

Seventh Wave Wetsuits

"We were stoked to have the team from Buy NZ Made come and support us and put together an amazing video of what we do. Ryan knew the right questions to ask to genuinely find out what drives us and why we love doing what we do. It was an amazing opportunity to show case what we do here." - Sarah Armstrong-Park - Owner Seventh Wave Wetsuits. Watch episode.

NZ Sock Company

"Manufacturing in New Zealand helps our family foster growth, not only in our industry but that of our community and it provides a future of job security for many people. It gives us a sense of pride to be able to offer the world a high quality technical product that’s made right here in New Zealand. Our NZ customers, such as Kathmandu, Swanndri & Skellerup really love and promote the NZ Made story, they rely on us to provide a NZ made product which is now using New Zealand sourced merino wool. Its wholesome, honest, hardworking kiwis that take pride in producing every pair of your NZ Sock Company socks." Gabrielle Simpson - NZ Sock Company. Watch episode.

WMC Trail Tools

"Felt scary as heck being in front of camera but you made me feel comfortable. 2 months sales in the following 4 days was pretty exciting to deal with." Gareth Hargreaves - Founder WMC Trail Tools. Watch episode.

Earth Sea Sky

"Our story is about a hands on commitment to innovative design, quality of materials and attention to detail workmanship. We have created a trusted brand against a flow of cheaper, higher margin imports that lasts beyond customer expectation and provides employment for New Zealanders proud of their work and achievements. Earth Sea Sky is about style, values, heritage." Jane Ellis - Earth Sea Sky. Watch episode.

Weebits

"When I was told we were chosen for the Buy NZ episode I put it off to the very last date that was available. I had many sleepless nights thinking about it and spent days wondering what I was going to say. When Anna and Ryan arrived on the day I felt instantly at ease and the day flowed perfectly. I was still dreading the video coming out but when it did I was blown away with how well it all came together. Great work team!" Debbie Green - Weebits. Watch episode.

Whitestone Cheese

"The Making it New Zealand Series help us to share our story by creating a behind the scenes digital message. This provided a fantastic window on our operation. Having your company’s story told from a 3rd person perspective adds fantastic PR value." Simon Berry - Managing Director Whitestone Cheese. Watch episode.

Goldpine ecoliving - Making It New Zealand - EPISODE 10

Every product Goldpine makes is a result of listening intently to what customers tell them they want at their 20+ stores nationwide.

From trellis that lasts, outdoors chairs that feel comfortable and easy to make instructions that even include the drill bits.

The ecoliving range focusses on sourcing from renewable plantations and the importance of ensuring no timber is left to waste.

Talley's Ice Cream - Making It New Zealand - EPISODE 9

Talley's Ice Cream creates ice cream of the highest possible quality standards demanded by the Japanese market, that Kiwis also get to enjoy in New Zealand.

In this episode we go deep into the Talley's ice cream factory for a rare look at how New Zealand ice cream is made at scale.

Jens Hansen - Making It New Zealand - EPISODE 8

'The Golden Kiwi' shows how traditional hand-made jewellery techniques can co-exist side by side with the latest in technology.

Watch as we take a behind the scenes look into what goes into making a 'Golden Kiwi', how the 120 individual diamonds are affixed and how blockchain is bringing further transparency to diamond sourcing.

Cibocal Cutting Boards - Making It New Zealand - EPISODE 7

Graham Drummond turned his own unexpected illness early in life into the foundation of a business that helps rheumatoid arthritis sufferers throughout the world live a more fulfilling and independent lifestyle.

Graham invented a premium chopping board that reduces the effort required to cut, slice and dice that most New Zealanders take for granted.

It was through this simple yet effective insight that Graham was able to help parents and grandparents keep cooking for themselves and their families.

The cutting boards have been swiftly adopted by the sight impaired too as a way to minimise injuries in the kitchen.

National Candles - Making It New Zealand - EPISODE 6

National Candles can trace their origin story in New Zealand back to the 1820's and continue to make candles the traditional hand poured way for export around the world.

Sam McLean shares how they're making a better candle using New Zealand beeswax and why their tea light candles burn longer than imported candles that eliminates consumer fear of burning toxic byproducts.

Taurus Leather Company - Making It New Zealand - EPISODE 5

Taurus Leather make builders aprons that are relied on by the construction industry throughout New Zealand and increasingly Australia.

With an 80% market share in the building trade, Taurus have expanded into specialist roofing aprons and are prototyping a specialist apron for the fencing trade

In anticipation of demand, they have automated key manufacturing processes and are ready to hire.

Hills Hats - Making It New Zealand - EPISODE 4

Hills Hats CEO Simon Smuts-Kennedy shares what starts people wearing hats, why hand-making won’t be replaced by machines, and how their boutique size has enabled corporates to create branded designs for their staff that we all instantly recognise.

Watch how Hills Hats is making it New Zealand from their Lower Hutt, Wellington manufacturing HQ.

Southern Fresh Produce - Making It New Zealand EPISODE 3

Matthew Malcolm shares why root vegetables taste sweeter when they come from Southern Cross Produce and why parsnips are being enjoyed in more ways than the traditional Sunday Roast.

Watch how Southern Cross Produce is making it New Zealand from their Invercargill carrot and parsnips processing facility.