Felton is a household name having installed over 1.6 million shower heads alone since Kiwis swapped out the baths for showers en masse in the 70s. 



09 Dec 2022
Drying to be the best
31 Oct 2022
Pasta Vera: A taste of Italy in New Zealand
Phil Bennett found his passion for food as a teenager through his friends, who were bakers and chefs. They introduced him to the idea of getting...
28 Sep 2022
No pain, no gain for innovative desk start-up
Qualified physio Bart de Vries felt he was doing meaningful work, until he realised he was sending people back to the environments that had injured...
22 Aug 2022
Authentic Aleppo soap at its finest
In 2017, while thinking of business ideas, Hasan Chahoud’s son asked him: “Baba, why don’t you start the saboon business?” With aleppo soap being...
09 May 2022
Warmington: the burning desire for improvement
New Zealand-owned and operated Warmington is a one stop shop for fireplace needs.
03 Mar 2022
Small business continues to suffer at phase three
Small New Zealand businesses are feeling the impact of widespread Covid in the community and reduced foot traffic in city centers, Buy NZ Made says.
21 Jan 2022
Pro snowboarder cooks up a storm
When professional snowboarder Robert Mitchell got injured, he turned to his great, great-grandfather’s bone broth recipe.
18 Jan 2022
Mother and daughter duo blooming greatness
What started as a school project has now turned into a very impressive business that sells New Zealand endemic and native mushrooms and kits, along...
04 Oct 2021
Woodhouse Farm Organics: it's only natural
A five-acre plot in Kairanga, close to Palmerston North, is the site of a thriving horticultural garden, which produces organic and biodynamic...
27 Sep 2021
A match made in truffle heaven
Truffiere Croix du Sud, also known as Ohiwa Black Diamond Truffles, have the top-producing truffiere per hectare in New Zealand, and possibly the...
27 Sep 2021
Family fruit business moving in the ripe direction
Innovative Northland fruit grower Maungatapere Berries is taking New Zealand by storm and has a trophy cabinet to match.
20 Aug 2021
Businesses facing a perfect storm after lockdown extension
Small Kiwi businesses are set to bear the brunt of today’s lockdown extension and need local support, Buy NZ Made Executive Director Dane Ambler says.
10 Aug 2021
Tukituki grows in popularity
Twelve years ago, entrepreneur Phill Jones started working on his take on the traditional Peruvian Cajón drum. After 50 to 100 prototypes, getting...
27 Jul 2021
More fresh fruit, less sugar
After making a surplus of lemonade at home, and giving some to her neighbours, Marleen Suy, also known as Mrs. Pete, was advised to commercialise the...
23 Jul 2021
Envirowool making a difference
During a searing hot day on the job, builder James Carter had an epiphany– he and his colleagues were surrounded by harmful glass fibre, and there had...
12 Apr 2021
Sipper: Delicious sparkling iced tea
Sipper is an exciting new Kiwi beverage brand, home to sparkling iced tea. The iced tea is made with lightly brewed organic tea, a dash of organic...
29 Mar 2021
The Damson Collection: World's Best Fruit Liqueur
Located in the Heretaunga Plains in Hawke’s Bay is a family-owned Damson plum orchard creating a collection of specialty food products.
19 Mar 2021
Eva Rose NZ: Born to make you feel good
Eva Rose NZ is a new Kiwi fashion brand, creating beautiful linen garments for women with quality natural fabrics. The designs are versatile; there...
12 Mar 2021
Sovrano Limoncello: The Vest of NZ
Spanning five generations, Andrea and Marzia Loggia are part of a rich history in liqueur making. The couple based in Kerikeri, emigrated to New...
04 Mar 2021
True Fleece: The magic of merino
True Fleece are true fans of New Zealand merino wool. Taking the finest merino wool grown in New Zealand, they create sustainable merino clothing for...

True Fleece: The magic of merino

04 Mar 2021

True Fleece are true fans of New Zealand merino wool. Taking the finest merino wool grown in New Zealand, they create sustainable merino clothing for adults and children.

True Fleece was founded by Canterbury farmers, Tori and Carl Uren, who knew all about the great qualities of merino wool. As parents to four children, their desire was for their children to wear clothing made from natural fibres such as New Zealand merino, rather than synthetic fibres.

“We started our business to answer a gap in the market for school children to be able to choose natural fibre clothing i.e. merino, as opposed to plastic based clothing i.e. polar fleece,” says Carl.

What started with Tori’s mum, Pam, sewing together merino garments for the kids as babies, then school uniforms, led to them launching their own clothing brand, made in Christchurch.

The True Fleece merino range caters to everyday life, suitable for city living and the great outdoors, and now attracts customers from all over the world.

“We’ve grown our business from a small ‘round the kitchen table’ business to a fully international e-commerce business in a matter of a few years and that is something we are very proud of!” says Kate Lemon, Marketing and Communications Manager.

The magic of merino

The beauty of merino wool lies within the fibre’s qualities. As wool, it’s natural, sustainable and biodegradable. With an ability to regenerate, it’s gentle on the environment. 

Merino is also gentle on humans. It’s a fine wool that doesn’t feel prickly, making for comfortable and soft clothing that is gentle on the skin.

Merino has the ability to help regulate temperature, keeping you cool in summer, warm in winter and feeling fresh from odor all year round.

True Fleece sources ZQ Merino wool, which ensures hand-selected quality fibre that’s traceable to the farm it was sourced. It also ensures high animal welfare standards, along with strict environment and workplace practices for environmental and social sustainability.


Being authentic

With quality raw material sourced from New Zealand, True Fleece believes being New Zealand Made is an important part of their business.

“Being New Zealand made is at the cornerstone of our business. If we’re not New Zealand made - were not authentic,” says Kate.

True Fleece joined Buy New Zealand Made in 2020 to use the “New Zealand Made” Kiwi trademark, something they have added to their website and across other marketing touchpoints.

“We wanted to show our support for a great initiative that also helps us to tell our story,” says Kate.

“We use the trademark throughout all our marketing - social media, newsletters to customers, our website and on our brochures.”


Shop True Fleece merino clothing online

The “New Zealand Made” Kiwi trademark is available for Kiwi trademark licence holders to download online for marketing collateral, including websites and brochures.



Forgot password?
Create an Account