About the Kiwi Trademark
The stylised Kiwi trademark is available for and used by licence holders of the Buy New Zealand Made Campaign.
The trademark signifies that a product or service is New Zealand Made according to the rules of the Fair Trading Act. As a registered trademark, it has a strict set of rules (Code of Practice) governing how it can be used. Products must be registered with BNZM and must meet the criteria in the Code of Practice to use the trademark.
Re-established in 1988, this iconic trademark is used as a significant marketing tool for businesses. When products carry the registered Kiwi trademark customers can be confident that the country of origin is New Zealand.
Why use the Kiwi trademark?
The Kiwi trademark is a trusted brand that is globally recognised by consumers as a label depicting NZ Made products.
According to the Neilsen Brand Origin Survey, brand origin is an important factor in consumers purchasing decisions:
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Why label your products with country of origin?
 | 52% of New Zealanders try to buy NZ made products wherever possible 46% globally on average say brand origin is as important as nine other purchasing drivers 28% globally on average say brand origin is more important than other selection factors New Zealand ranked 10th in the FutureBrand Country Index 2020 |
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Why use the Kiwi trademark?
| 87% of New Zealanders recognise the iconic Kiwi trademark The trademark provides accountability for New Zealand Made products 28% globally on average say brand origin is more important than other selection factors Using the Kiwi trademark may give you a competitive edge, consumer loyalty and helps to promote growth |
Sources:
Neilsen Brand Origin Survey for NZ Respondents 2016
Neilsen Brand Origin Survey global respondents 2016
Buy Kiwi Made Evaluation report 2009
FutureBrand Country Index 2020
Rutherford: The COVID-19 Love Local Survey 2020
Getting A Licence To Use The Kiwi Trademark
Apply for a licence to use the NZMade and NZ Grown Kiwi trademark.
Apply for a licence to use the NZCode Kiwi trademark.
View the history of the NZ Made trademark and how it has evolved.
Download Kiwi trademark high resolution artwork. Available to current licence holders only.
New Zealand Made - Modern Black Triangle Design.
New Zealand Made Classic Red & Blue Triangle Design.
New Zealand Grown - representing New Zealand Grown products.
New Zealand Code - for software powered by NZCode.