Felton is a household name having installed over 1.6 million shower heads alone since Kiwis swapped out the baths for showers en masse in the 70s. 

 

News & Events

25 Oct 2019
Record Number Seek NZ Made Status
A business applies every 48 hours. Radio New Zealand, Newshub and NewstalkZB's Early Morning Show this morning picked up on our announcement yesterday...
08 Oct 2019
Episode 25 Released Of The Provenance Marketing Show
The Provenance Marketing Show is the easiest way for businesses to get their products featured. Simply send them in and we'll do the rest.
17 Oct 2019
The Kiwi Branding Edge book launch
The Kiwi Branding Edge book explores how New Zealand businesses are creating an edge with the Kiwi trademark. This practical guide shows the...
09 Sep 2019
The NZ Made Imprint Tag
Less Is More. The NZ Made Imprint Tag.
16 Aug 2019
'Business Booming for Buy New Zealand Made'
'Business Booming for Buy New Zealand Made' - Duncan Garner AM Show Here's the TV3 media slot on the AM Show broadcast across New Zealand at 8:55am...
12 Aug 2019
Official NZ Made Day Announced - 21st November 2019
The Official New Zealand Made Day is confirmed as Thursday 21st November this year.
29 Jul 2019
Buy NZ Made strengthens online trademark
New Zealand’s iconic Buy New Zealand Made trademark is now available as a website widget, bringing an array of benefits to online retailers.
30 Jul 2019
Website Widget Adds Licence No. To Logo
We've changed the way the New Zealand Made logo is displayed on the websites of businesses who hold a New Zealand Made licence.
26 Apr 2019
Releasing a Kiwi Hologram label
We’ve released the Kiwi trademark in a hologram label for New Zealand Made products. The hologram label evolves the iconic Kiwi trademark by adding a...
13 Mar 2019
Four Verifiable New Zealand Made Fashion Designers
Provenance Marketing in fashion helps consumers choose. While not all New Zealand fashion designers and makers label their products as New Zealand...
06 Mar 2019
Performance Marketing
Every website needs a good Easter egg. In our website is Chapter Six - Performance Marketing from the book 100% Kiwi Business.
05 Mar 2019
Filming for the 2019 ‘Making It New Zealand’ Series has begun
Filming for the 2019 ‘Making It New Zealand’ Series has begun again with the first filming taking place in Christchurch in February. This month we’re...
26 Nov 2018
Kiwi Trademark Quick Start Guide for Marketers
The New Zealand Kiwi trademark is a label, a sticker, a logo and a brand. New Zealand Made says something about the product or service it is added...
15 Feb 2019
NZ Herald article: NZ Made rolls out 'New Zealand Grown' labels
"New Zealand Grown" labels which indicate produce and meats are grown locally will in the next few months be rolled out on product on supermarket...
18 Feb 2019
Could NZ Tourists Supercharge Export Growth?
Reaching an export market is closer to home than many New Zealand food and beverage producers might imagine. While businesses invest significant...
12 Feb 2019
Provenance Marketing (and why the word ‘made’ matters)
For the last three decades, the Kiwi trademark has been applied to products made here by New Zealand businesses. Iconic Kiwi brands are made over time...
21 Nov 2018
Cannabis buyers get option to 'buy New Zealand-made'
The Buy New Zealand Made Campaign has licensed the first medicinal cannabis manufacturer to use the New Zealand Grown logo. Auckland-based Helius...
19 Nov 2018
Iconic Buy NZ Made celebrates 30th birthday
The Buy New Zealand Made Campaign is turning 30 and celebrating with events around the country to showcase member companies and the iconic kiwi...
17 Sep 2018
Making It New Zealand from Invercargill
Invercargill is in the midst of a southern renaissance as large future investments promise a further runway of growth. The upgraded airport is the...
12 Sep 2018
Regional eCommerce Growing Fastest.

Regional eCommerce Growing Fastest.

12 Sep 2018

eCommerce Report by New Zealand Post Delivers New Insight 

A new report based on real credit card transactions in 2016 and 2017 shows insights across a number of shopping categories. 

Here's a few insights from the report that I've turned into actionable ideas for three of the five industry sectors the report covers:

Actionable Insight For Fashion / Clothing Manufacturers
While fashion loses a larger share of revenue to overseas competitors than any other category, they're deploying competitive tools to keep the sale in New Zealand including adopting overseas models of buy now and pay later. Afterpay provides a way for consumer to pay later in four installments.

Convert on the desire to buy creating through newsfeeds by disconnecting it from the requirement to pay on your website by implementing a buy now and pay later capability.

Actionable Insights for Specialty Food and Beverage
Southland, Otago, Nelson and the Waikato are the hot four regions all with spending growth above 30% with a collective $90 million of online food and beverage spend in the areas.  76,000 women on Instagram in these same regions and half of all food and beverage shoppers being women under 44. 

For a spend of $35 per day, you could reach almost 100% of the above market segment within a month. Add an ‘interest modifier’ in your targeting and you could get even more specific. 

Actionable Insights for Health and Beauty
Health and Beauty is not subject to the same sort of spikes seen elsewhere. Governed by the regularity of demand more than seasonal swings, this provides a stable and more predictable buying pattern for retailers.

Consider introducing a new product on subscription basis only where you can predict when re-supplies are needed reducing the marketing resources to retain the customer. 


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