BANNER - Campaign

News & Events

19 Nov 2018
Iconic Buy NZ Made celebrates 30th birthday
The Buy New Zealand Made Campaign is turning 30 and celebrating with events around the country to showcase member companies and the iconic kiwi...
17 Sep 2018
Making It New Zealand from Invercargill
Invercargill is in the midst of a southern renaissance as large future investments promise a further runway of growth. The upgraded airport is the...
12 Sep 2018
Regional eCommerce Growing Fastest.
31 May 2018
Buy NZ Campaign Gets New Executive Director
Experienced business, marketing and e-commerce specialist Ryan Jennings has joined the BusinessNZ team as Executive Director of the Buy New Zealand...
16 Mar 2018
Sign up now and go in the draw to get next year free
To celebrate 30 years, businesses who sign up for a licence between now and 22 June go in the draw to win one of five chances of having their next...
14 Mar 2018
Leader Wanted: We are seeking a new Executive Director!
After 11 years, our fabulous Executive Director is moving on to her next challenge. Are you good enough to replace her and lead the Buy NZ Made...
11 Dec 2017
Taranaki Engineering Company is NZ Ultimate Hero
Taranaki engineering specialist Carac Group has beaten hundreds of other New Zealand companies to secure the Buy NZ Made Ultimate Hero Award for 2017.
01 Nov 2017
Would NZ’s Ultimate Hero Step Forward…
November is the month the public get to vote for the first NZ Made Ultimate Hero from a pool of 12 exceptional companies who have been picked by the...
15 Sep 2017
Buy New Zealand Made Campaign tightens up Kiwi trademark licensing
A change in the rules governing the use of the Buy New Zealand Made trademark have been announced amid increasing awareness and demand for products...
09 Feb 2017
‘Made in New Zealand’ – what does it mean for food and dietary supplement manufacturers?
Country of origin labelling can have a big effect on sales. For quality, prestige or loyalty reasons, consumers often consider country of origin when...
04 Oct 2016
You Could Be Heroes
A new initiative launched this week by the Buy New Zealand Made campaign is set to turn some of the nation's top NZ Made companies into heroes.

Regional eCommerce Growing Fastest.

12 Sep 2018

eCommerce Report by New Zealand Post Delivers New Insight 

A new report based on real credit card transactions in 2016 and 2017 shows insights across a number of shopping categories. 

Here's a few insights from the report that I've turned into actionable ideas for three of the five industry sectors the report covers:

Actionable Insight For Fashion / Clothing Manufacturers
While fashion loses a larger share of revenue to overseas competitors than any other category, they're deploying competitive tools to keep the sale in New Zealand including adopting overseas models of buy now and pay later. Afterpay provides a way for consumer to pay later in four installments.

Convert on the desire to buy creating through newsfeeds by disconnecting it from the requirement to pay on your website by implementing a buy now and pay later capability.

Actionable Insights for Specialty Food and Beverage
Southland, Otago, Nelson and the Waikato are the hot four regions all with spending growth above 30% with a collective $90 million of online food and beverage spend in the areas.  76,000 women on Instagram in these same regions and half of all food and beverage shoppers being women under 44. 

For a spend of $35 per day, you could reach almost 100% of the above market segment within a month. Add an ‘interest modifier’ in your targeting and you could get even more specific. 

Actionable Insights for Health and Beauty
Health and Beauty is not subject to the same sort of spikes seen elsewhere. Governed by the regularity of demand more than seasonal swings, this provides a stable and more predictable buying pattern for retailers.

Consider introducing a new product on subscription basis only where you can predict when re-supplies are needed reducing the marketing resources to retain the customer. 


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