New Zealand Made runs daily features on the businesses and products made in New Zealand by you. We go beyond traditional digital marketing (email, social posts and blog posts) to offer businesses new digital storytelling capabilities that reflect what audiences want to watch and what digital platforms is encouraging. These include:
1. THE PROVENANCE MARKETING SHOW
In this weekly show, our Executive Director Ryan Jennings features the products you've made and the story behind the product. This show is released on YouTube and IGTV every Tuesday 7pm and on Podcast at Thursday 7pm every week. The show is optimised for smartphone viewing and is filmed in vertical format.
There is no fee for this show for New Zealand Made licence holders. We do ask that you send in a range of your products with an RRP of $100 - $200 so that we've got enough to test and giveaway. Please send to:
c/- The Provenance Marketing Show
3-11 Hunter Street
Level 6 JacksonStone House
2. THE MAKING IT NEW ZEALAND SERIES
In this series we visit New Zealand manufacturers throughout the country and film how you make your products. This has provided the opportunity to 40+ manufacturers to showcase their production facilities, their unique making skills and share more about what goes into making their products.
Each episode is 2.9k+gst and includes filming, editing, music licensing and most importantly, we distribute your episode feature to 10,000 - 15,000 people who are likely to be interested in what you make. You can purchase an episode here or read about what it was like for businesses to feature their product or manufacturing process.
3. 60 SECOND SOCIAL COMMERCIALS
If you've already got a compelling product or business video, then we can run a marketing campaign using the first 60 seconds of the video as a video trailer on our newsfeed that drives traffic to your product or business.
Our channels are all about promoting New Zealand Made, our licensees – your products and your stories, in a format that fits with each individual channel.
Like or follow us on the channels you are currently using for your business, and we’ll like or follow you in return.
We'll be able to see your posts and what you are up to. When we see something our followers might like, we’ll share it across the appropriate channels.
We’d also love you to send us content to share. Just email it through to us and we’ll schedule it in for you to the channels are relevant for your business.
Some ideas and what may be required are below:
- A product to give away (you can either send this to us, or we provide you with the winner’s details afterwards for you to send out)
- Photo and product description for the post
- Idea on how you’d like people to enter the competition, and how you’d like a winner picked (for random draws, we use Woobox)
- This may be a new product, a special offer or something exciting about your company or people
- Photo, video or link
- Some detail about the subject
- Link to news or blog article
- Short description of the article
This is all free unless you wish to boost/sponsor your content. This is an effective way to get your post noticed by a far wider audience - $20.00 can go a long way.
We can do this for you then invoice you for the corresponding cost. Read more about Facebook boosts here.
60 Second Social Commercials
Give your existing video content a new lease of life as we repackage the first 60 seconds of your company video into a social media video trailer that drives traffic to your product or business.
We are happy to provide any available statistics on how well your organic or paid posts have gone. These can be provided after one week’s activity, at the end of the boost or at the end of your competition.
For Facebook, all posts can be provided with statistics presented as shown below:
Boosted posts also receive the following for their paid engagement.
Please feel free to send content through to us at any time and we’ll go from there.