Felton is a household name having installed over 1.6 million shower heads alone since Kiwis swapped out the baths for showers en masse in the 70s. 


News & Events

06 May 2020
Survey gives heart to Kiwi business
The latest research is great news for Kiwi business, says Buy NZ Made.
25 Oct 2019
Record Number Seek NZ Made Status
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08 Oct 2019
Episode 25 Released Of The Provenance Marketing Show
The Provenance Marketing Show is the easiest way for businesses to get their products featured. Simply send them in and we'll do the rest.
17 Oct 2019
The Kiwi Branding Edge book launch
The Kiwi Branding Edge book explores how New Zealand businesses are creating an edge with the Kiwi trademark. This practical guide shows the...
09 Sep 2019
The NZ Made Imprint Tag
Less Is More. The NZ Made Imprint Tag.
16 Aug 2019
'Business Booming for Buy New Zealand Made'
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12 Aug 2019
Official NZ Made Day Announced - 21st November 2019
The Official New Zealand Made Day is confirmed as Thursday 21st November this year.
29 Jul 2019
Buy NZ Made strengthens online trademark
New Zealand’s iconic Buy New Zealand Made trademark is now available as a website widget, bringing an array of benefits to online retailers.
30 Jul 2019
Website Widget Adds Licence No. To Logo
We've changed the way the New Zealand Made logo is displayed on the websites of businesses who hold a New Zealand Made licence.
26 Apr 2019
Releasing a Kiwi Hologram label
We’ve released the Kiwi trademark in a hologram label for New Zealand Made products. The hologram label evolves the iconic Kiwi trademark by adding a...
13 Mar 2019
Four Verifiable New Zealand Made Fashion Designers
Provenance Marketing in fashion helps consumers choose. While not all New Zealand fashion designers and makers label their products as New Zealand...
06 Mar 2019
Performance Marketing
Every website needs a good Easter egg. In our website is Chapter Six - Performance Marketing from the book 100% Kiwi Business.
05 Mar 2019
Filming for the 2019 ‘Making It New Zealand’ Series has begun
Filming for the 2019 ‘Making It New Zealand’ Series has begun again with the first filming taking place in Christchurch in February. This month we’re...
26 Nov 2018
Kiwi Trademark Quick Start Guide for Marketers
The New Zealand Kiwi trademark is a label, a sticker, a logo and a brand. New Zealand Made says something about the product or service it is added...
15 Feb 2019
NZ Herald article: NZ Made rolls out 'New Zealand Grown' labels
"New Zealand Grown" labels which indicate produce and meats are grown locally will in the next few months be rolled out on product on supermarket...
18 Feb 2019
Could NZ Tourists Supercharge Export Growth?
Reaching an export market is closer to home than many New Zealand food and beverage producers might imagine. While businesses invest significant...
12 Feb 2019
Provenance Marketing (and why the word ‘made’ matters)
For the last three decades, the Kiwi trademark has been applied to products made here by New Zealand businesses. Iconic Kiwi brands are made over time...
21 Nov 2018
Cannabis buyers get option to 'buy New Zealand-made'
The Buy New Zealand Made Campaign has licensed the first medicinal cannabis manufacturer to use the New Zealand Grown logo. Auckland-based Helius...
19 Nov 2018
Iconic Buy NZ Made celebrates 30th birthday
The Buy New Zealand Made Campaign is turning 30 and celebrating with events around the country to showcase member companies and the iconic kiwi...
17 Sep 2018
Making It New Zealand from Invercargill
Invercargill is in the midst of a southern renaissance as large future investments promise a further runway of growth. The upgraded airport is the...

‘Made in New Zealand’ – what does it mean for food and dietary supplement manufacturers?

09 Feb 2017

Country of origin labelling can have a big effect on sales. For quality, prestige or loyalty reasons, consumers often consider country of origin when making purchasing decisions.

New Zealand country of origin labelling is no different. New Zealand is known for quality products produced in a clean green environment under fair working conditions.

So what actually determines if a product can be called ‘New Zealand Made’?

The Commerce Commission, responsible for administering the Fair Trading Act, says this:

“If the product is produced in New Zealand from virtually all New Zealand components then there is little risk in claiming that such a product is 'New Zealand made'. However, if important components are imported or if part of the manufacturing process is undertaken offshore, then a 'New Zealand made' claim risks breaching the Act. However, depending on the product or the nature of the manufacturing process some such products may be legitimately described as 'Made in New Zealand'.”

This can be confusing for manufacturer and customer alike – what does it mean?

Key ingredients or components must originate in New Zealand

A recent Court case held that key ingredients of the product must have originated in New Zealand.

In this case, a New Zealand firm making goats’-milk based dietary supplement labelled its product ‘100% New Zealand made’.

But all the active ingredients, including the goats’ milk powder, had been imported. Blended here in New Zealand with other ingredients, the imported ingredients were then turned into the tablet supplement.

The Court said the labels were misleading, as a reasonable person would believe the tablets had not only been processed in New Zealand but had been made from New Zealand goats’ milk powder.

The decision shows that labelling a dietary supplement as ‘New Zealand Made’ may be misleading if the key ingredients do not come from New Zealand - even if they are packaged or turned into tablets here.

Blending imported ingredients to a formula created in New Zealand is not enough to allow the product to be labelled ‘New Zealand Made’.

Substantial transformation must occur in New Zealand

The Court also said that where products involve a manufacturing process, the substantial transformation (when something different has been created or manufactured) must occur in New Zealand.

Goods are substantially transformed if they undergo a fundamental change in in form, appearance or nature, resulting in new and different goods.

In the goats’ milk case, the Court held that substantial transformation occurred when the goats’ milk was converted into powder – and this occurred overseas, not in New Zealand, meaning the product should not have been labelled ‘New Zealand Made’.

Guidance for food and dietary supplement manufacturers

For most food and dietary supplement products the issue of ‘Made in New Zealand’ can be resolved by considering:

  1. Key ingredients or components - If all ingredients are from New Zealand, the product can be labelled New Zealand-made. If there are a few minor imported ingredients such as herbs and spices, this will generally not affect the New Zealand-made claim provided the packaging states ‘New Zealand-made using imported herbs’. Then it’s clear to the consumer. But labelling products ‘New Zealand-made from local and imported ingredients’ is often not a good idea because the consumer can’t tell whether the key ingredients are local or imported.
  2. Substantial transformation – In addition to the key ingredients being sourced from New Zealand, if a food or dietary supplement item has been ‘substantially transformed’ in New Zealand (i.e. the key manufacturing process that created the product occurred in New Zealand), the product can be labelled New Zealand-made.
  3. Fair Trading Act - Food manufacturers considering using the kiwi trademark to promote a product as New Zealand-made must first make sure its use is compliant with the Fair Trading Act. That way, costly label or packaging reprinting is avoided. More information about the Act can be found here

Easy to use guides can be found here.


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