Felton is a household name having installed over 1.6 million shower heads alone since Kiwis swapped out the baths for showers en masse in the 70s. 

 

News & Events

26 Apr 2019
Releasing a Kiwi Hologram label
We’ve released the Kiwi trademark in a hologram label for New Zealand Made products. The hologram label evolves the iconic Kiwi trademark by adding a...
13 Mar 2019
Four Verifiable New Zealand Made Fashion Designers
Provenance Marketing in fashion helps consumers choose. While not all New Zealand fashion designers and makers label their products as New Zealand...
06 Mar 2019
Performance Marketing
Every website needs a good Easter egg. In our website is Chapter Six - Performance Marketing from the book 100% Kiwi Business.
15 Feb 2019
NZ Herald article: NZ Made rolls out 'New Zealand Grown' labels
"New Zealand Grown" labels which indicate produce and meats are grown locally will in the next few months be rolled out on product on supermarket...
05 Mar 2019
Filming for the 2019 ‘Making It New Zealand’ Series has begun
Filming for the 2019 ‘Making It New Zealand’ Series has begun again with the first filming taking place in Christchurch in February. This month we’re...
26 Nov 2018
Kiwi Trademark Quick Start Guide for Marketers
The New Zealand Kiwi trademark is a label, a sticker, a logo and a brand. New Zealand Made says something about the product or service it is added...
18 Feb 2019
Could NZ Tourists Supercharge Export Growth?
Reaching an export market is closer to home than many New Zealand food and beverage producers might imagine. While businesses invest significant...
12 Feb 2019
Provenance Marketing (and why the word ‘made’ matters)
For the last three decades, the Kiwi trademark has been applied to products made here by New Zealand businesses. Iconic Kiwi brands are made over time...
21 Nov 2018
Cannabis buyers get option to 'buy New Zealand-made'
The Buy New Zealand Made Campaign has licensed the first medicinal cannabis manufacturer to use the New Zealand Grown logo. Auckland-based Helius...
19 Nov 2018
Iconic Buy NZ Made celebrates 30th birthday
The Buy New Zealand Made Campaign is turning 30 and celebrating with events around the country to showcase member companies and the iconic kiwi...
17 Sep 2018
Making It New Zealand from Invercargill
Invercargill is in the midst of a southern renaissance as large future investments promise a further runway of growth. The upgraded airport is the...
12 Sep 2018
Regional eCommerce Growing Fastest.
31 May 2018
Buy NZ Campaign Gets New Executive Director
Experienced business, marketing and e-commerce specialist Ryan Jennings has joined the BusinessNZ team as Executive Director of the Buy New Zealand...
16 Mar 2018
Sign up now and go in the draw to get next year free
To celebrate 30 years, businesses who sign up for a licence between now and 22 June go in the draw to win one of five chances of having their next...
11 Dec 2017
Taranaki Engineering Company is NZ Ultimate Hero
Taranaki engineering specialist Carac Group has beaten hundreds of other New Zealand companies to secure the Buy NZ Made Ultimate Hero Award for 2017.
01 Nov 2017
Would NZ’s Ultimate Hero Step Forward…
November is the month the public get to vote for the first NZ Made Ultimate Hero from a pool of 12 exceptional companies who have been picked by the...
15 Sep 2017
Buy New Zealand Made Campaign tightens up Kiwi trademark licensing
A change in the rules governing the use of the Buy New Zealand Made trademark have been announced amid increasing awareness and demand for products...
09 Feb 2017
‘Made in New Zealand’ – what does it mean for food and dietary supplement manufacturers?
Country of origin labelling can have a big effect on sales. For quality, prestige or loyalty reasons, consumers often consider country of origin when...
04 Oct 2016
You Could Be Heroes
A new initiative launched this week by the Buy New Zealand Made campaign is set to turn some of the nation's top NZ Made companies into heroes.

Kiwi Trademark Quick Start Guide for Marketers

26 Nov 2018

The New Zealand Kiwi trademark is a label, a sticker, a logo and a brand.

New Zealand Made says something about the product or service it is added to, and as a marketer, there is more than one way to go about adding it to what you do.

Branding should go beyond what looks right and share a deeper message.

A branded product or service consists of two parts. The first is required and the second desired. Without both, there is no brand… it’s just a logo.

The first is that someone who isn’t even using the product, can tell from a distance that it was made in New Zealand. It appears that it could only be made by that manufacturer.

If we (the user or the observer) can’t tell who made it, then there’s no brand. That’s the distinction between a generic logo and a specific brand.

The second is the desire to be noticed. Successfully branded items succeed because the owner enjoys that the brand is noticed in daily use, either by others or even by themselves.

6 ways of adopting the Kiwi trademark

Below are six ways of integrating the Kiwi trademark with your own brand in a way that speaks to where you’re going, so that those who want to follow can pick up your signal.

1. Factual Product Branding (recommended)
2. Product Certification Branding (optional)
3. Embedded Product Branding (optional)
4. Watermark Branding (recommended)
5. Signage Branding (recommended)
6. Team Branding (optional)

Quick Start Summary For New NZ Made Licence Holders

If you have recently joined the Buy New Zealand Made Campaign, get started with the recommended options 1, 4, and 5 above first.

Let’s now explore different ways of adding the Kiwi trademark to what you do with examples and links to download artwork and purchase labelling.


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