We’re on a MISSION POSSIBLE to eliminate single-use cups ending up in landfill and with your support, we're one step closer every day.

 IdealCup is a staunchly proud Aotearoa-New Zealand made product and business, owned by passionate Kiwis, Steph and Nick Fry.

IdealCup is managed from a base in Motueka, in the beautiful Nelson-Tasman region; with the HQ in Wellington.

 IdealCups are MADE IN NEW ZEALAND and this is something we won't waiver from.  We strongly believe in keeping production in New Zealand, to support local business, provide opportunities for local suppliers and third-party businesses and of course, offer employment opportunities right here in our own backyard.

“We've been working in the sustainability space for over 16 years and we are so proud to be able to provide leadership and vision for a cleaner, greener Aotearoa by giving Kiwis the option to REUSE and reduce waste to our landfills.”


The IdealCup™ is designed to reduce waste caused by disposable cups and lids, can be reused over and over for a lifetime and can be recycled and repurposed at the end of its useful life.  Even better yet, we can return any IdealCup which is deemed at the end of its useful life, back to our manufacturer who will grind them down and make them in to new cups.  Now that's product stewardship in action!


+64 04 2820494

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