Felton is a household name having installed over 1.6 million shower heads alone since Kiwis swapped out the baths for showers en masse in the 70s. 


News & Events

06 May 2020
Survey gives heart to Kiwi business
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25 Oct 2019
Record Number Seek NZ Made Status
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08 Oct 2019
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17 Oct 2019
The Kiwi Branding Edge book launch
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09 Sep 2019
The NZ Made Imprint Tag
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16 Aug 2019
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12 Aug 2019
Official NZ Made Day Announced - 21st November 2019
The Official New Zealand Made Day is confirmed as Thursday 21st November this year.
29 Jul 2019
Buy NZ Made strengthens online trademark
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30 Jul 2019
Website Widget Adds Licence No. To Logo
We've changed the way the New Zealand Made logo is displayed on the websites of businesses who hold a New Zealand Made licence.
26 Apr 2019
Releasing a Kiwi Hologram label
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13 Mar 2019
Four Verifiable New Zealand Made Fashion Designers
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06 Mar 2019
Performance Marketing
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05 Mar 2019
Filming for the 2019 ‘Making It New Zealand’ Series has begun
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26 Nov 2018
Kiwi Trademark Quick Start Guide for Marketers
The New Zealand Kiwi trademark is a label, a sticker, a logo and a brand. New Zealand Made says something about the product or service it is added...
15 Feb 2019
NZ Herald article: NZ Made rolls out 'New Zealand Grown' labels
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18 Feb 2019
Could NZ Tourists Supercharge Export Growth?
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12 Feb 2019
Provenance Marketing (and why the word ‘made’ matters)
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21 Nov 2018
Cannabis buyers get option to 'buy New Zealand-made'
The Buy New Zealand Made Campaign has licensed the first medicinal cannabis manufacturer to use the New Zealand Grown logo. Auckland-based Helius...
19 Nov 2018
Iconic Buy NZ Made celebrates 30th birthday
The Buy New Zealand Made Campaign is turning 30 and celebrating with events around the country to showcase member companies and the iconic kiwi...
17 Sep 2018
Making It New Zealand from Invercargill
Invercargill is in the midst of a southern renaissance as large future investments promise a further runway of growth. The upgraded airport is the...

Iconic Buy NZ Made celebrates 30th birthday

19 Nov 2018

The Buy New Zealand Made Campaign is turning 30 and celebrating with events around the country to showcase member companies along with the iconic kiwi trademark, which has evolved to become a significant marketing tool for businesses in an increasingly competitive world.

Launched in 1988 by the then Manufacturing Federation, the campaign is now owned by BusinessNZ and is completely private sector-funded.

It provides the licence for businesses to use the kiwi trademark to promote their New Zealand-made goods and services that meet the requirements of the Fair Trading Act for country of origin labelling.

"The kiwi trademark is a trusted brand that is globally recognised as a label depicting NZ-made products," says Executive Director Ryan Jennings. "When products carry the registered trademark, buyers can be confident it’s made in New Zealand.

"Our main purpose is to provide an accountable and trusted brand to promote New Zealand-made products both at home and abroad."

The campaign was first introduced as a 12-month promotion for consumers to support businesses who manufactured in NZ and 'keep your country working'. Three decades on, the kiwi trademark has helped thousands of businesses to gain market origin advantage.

Mr Jennings says there is great value now and in the future for companies that qualify to use the trademark. Some of their testimonials can be found here.

"Internationally, consumers recognise the value of knowing where a product comes from and New Zealanders are increasingly looking for the reassurance that country of origin labelling brings.

"In a world that has effectively become smaller at the same time as it has become increasingly competitive, using the Buy NZ Made trademark can and will serve those businesses that have committed to making goods here very well."

To create the Celebrating 30 Years of the Buy New Zealand Made Campaign video, the team visited companies from Invercargill to an hour’s drive beyond Auckland, many of whom have been in business for 30 years or more.

Mr Jennings says what stood out at each was the passion for their product, how well they knew their customers, and the dedication of their team to deliver a quality product every time.

Over 1200 Kiwi businesses are ‘Making It New Zealand’  and many of them are attending the countrywide celebration events.

Media are invited to register to attend the Wellington drinks and networking event this Wednesday, 21 November, 5.30pm at BusinessNZ. Guests include Regional Economic Development Under-Secretary Fletcher Tabuteau and Food & Grocery Council CE Katherine Rich.

Check out the website which includes a licensee directory plus the BuyNZ Marketplace - an exclusive platform to promote licensees, their New Zealand-made products, and their stories.

Also to be uploaded shortly will be a ‘Give New Zealand Made this Christmas’ feature, where the focus will be on giving instead of buying. It will showcase the products of licence holders, the charities who are licence holders, and Kiwis who are giving generously this Christmas.


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