Felton is a household name having installed over 1.6 million shower heads alone since Kiwis swapped out the baths for showers en masse in the 70s. 


News & Events

23 Dec 2020
Case Study: Skinny Fizz - skinny on your health & the environment
The clue is in the name for Skinny Fizz - flavoured sparkling water with real New Zealand fruit extract. No added sugar, no artificial flavours,...
22 Dec 2020
Case Study: Healthy Pipes - all aroma, no smoke
Vape-free, smoke-free and nicotine-free, Calm Pipe® is a highly-engineered product, designed to support healthier habits and encourage better...
22 Dec 2020
Case Study: 100% delicious beef jerky
Bootleg Jerky founder Ash Razmi had an idea to create his own dried meat product from New Zealand beef after an American road trip. That idea grew and...
21 Dec 2020
Case Study: Diversifying the Kiwi farm
90 minutes from Wellington is Palliser Ridge, a sheep and beef farm located in Pirinoa, South Wairarapa. The day to day running of the 1300ha Station...
17 Dec 2020
Case Study: Beautiful websites that you can DIY
Rocketspark are on a mission to make websites fun again. DIY or get it designed, Rocketspark have streamlined the website creation process for...
16 Dec 2020
Case Study: Feeding NZ breakfast and beyond
For 150 years, Harraways have been supplying Kiwis with homegrown oats. Established in Dunedin in 1867 by immigrant Henry Harraway, oats were a...
14 Dec 2020
Case Study: Protecting Kiwis with cutting edge wool filters
COVID-19 changed many of our plans in 2020, including Lanaco - makers of high-performance products that harness the superb characteristics of natural...
14 Dec 2020
Case Study: “Teflon be gone” - a pan that lasts 100 years
The Ironclad Pan Company is on a mission to forge a culinary bond between generations. Founded in 2019 by Kate Slavin, Levi Slavin and Joe Carter, it...
14 Dec 2020
Case Study: Physiotherapist creates world’s healthiest desk
Named “The world’s healthiest desk” by professors of design and architecture at UC Berkeley, Limber Desks are a New Zealand Made revolution moving the...
19 Nov 2020
Wave of Kiwi support expected for NZ Made Day
Online Kiwi retailers and manufacturers are expecting a wave of support for locally made products on New Zealand Made Day.
06 May 2020
Survey gives heart to Kiwi business
The latest research is great news for Kiwi business, says Buy NZ Made.
08 Oct 2019
Episode 25 Released Of The Provenance Marketing Show
The Provenance Marketing Show is the easiest way for businesses to get their products featured. Simply send them in and we'll do the rest.
25 Oct 2019
Record Number Seek NZ Made Status
A business applies every 48 hours. Radio New Zealand, Newshub and NewstalkZB's Early Morning Show this morning picked up on our announcement yesterday...
17 Oct 2019
The Kiwi Branding Edge book launch
The Kiwi Branding Edge book explores how New Zealand businesses are creating an edge with the Kiwi trademark. This practical guide shows the...
09 Sep 2019
The NZ Made Imprint Tag
Less Is More. The NZ Made Imprint Tag.
16 Aug 2019
'Business Booming for Buy New Zealand Made'
'Business Booming for Buy New Zealand Made' - Duncan Garner AM Show Here's the TV3 media slot on the AM Show broadcast across New Zealand at 8:55am...
12 Aug 2019
Official NZ Made Day Announced - 21st November 2019
The Official New Zealand Made Day is confirmed as Thursday 21st November this year.
29 Jul 2019
Buy NZ Made strengthens online trademark
New Zealand’s iconic Buy New Zealand Made trademark is now available as a website widget, bringing an array of benefits to online retailers.
30 Jul 2019
Website Widget Adds Licence No. To Logo
We've changed the way the New Zealand Made logo is displayed on the websites of businesses who hold a New Zealand Made licence.
26 Apr 2019
Releasing a Kiwi Hologram label
We’ve released the Kiwi trademark in a hologram label for New Zealand Made products. The hologram label evolves the iconic Kiwi trademark by adding a...

Case Study: “Teflon be gone” - a pan that lasts 100 years

14 Dec 2020

The Ironclad Pan Company is on a mission to forge a culinary bond between generations. Founded in 2019 by Kate Slavin, Levi Slavin and Joe Carter, it is the only New Zealand Made cast iron cookware. It also comes with a 100-year guarantee.

Co-founder Kate Slavin had been looking to create a product that would make people's lives better, be good for the environment and long-lasting.

“It started in 2016, those kinds of conversations, and then we did lots of research and things like testing out getting the pan made in China initially,” Kate said.

Getting the pan made in China, did not work out. It came back the wrong size and the fonts being forged or cast into the base were all haywire.

Kate explained, “When we got it back in all of this packaging, I just said, this just doesn't feel right. It's not sustainable getting it made over there, we're getting a product that I don't feel like I've got control over, it's not the right size. It just felt all wrong.”

Manufacturing locally

Having the pan made locally in New Zealand made sense to their story: the ethos, sustainability and craftsmanship of seeing it being made by a local foundry.

“It's a slow, old school process. It's all hand poured, handmade. And I think that people can really, especially now after the whole COVID disaster, appreciate the value in that. And we don't make a lot of money on it, we don't need huge margins. We would have been much better off business wise getting it from China, but it just, that's not where the value lies,” Kate said.

Producing the pans locally with strict quality-control gave Ironclad Pan the confidence to provide a genuine hundred-year guarantee.

“If we can say we believe in this product so much, spend the money now and you'll end up saving so much money long term because it will be something that will be handed down for generations. You're not going to rebuy this pan unless you're buying more for friends or gifts,” Kate said.

Kate sees not just the product as genuine, but the additional services they provide, such as good customer service.

“I do talk directly to a lot of my customers, and if they're not happy, we sort it out or there's different feedback that we need to talk to them about. We talk directly, so I think that there's value in that as well.”



Chef and film director, Felicity Morgan-Rhind also joined the team, elevating the vision of the Ironclad Pan Company to a larger, international audience.

Felicity said, “There's so many things that you couldn't do in those pans that you can do in ours and I just want to start by saying that when I came on board Ironclad Pan company, I didn't have an Ironclad. I just didn't have one. And I started cooking on it, and I was like, wow, I can make whole meals in this pan, it can then go inside the oven and heat up, they can sit outside for a bit then they cool down and I can reheat them, I can grill, I can use it on a open fire, I can put it on a barbecue. It's totally versatile. And the more you use it, the more, it's just like this really amazing non-stick thing. So Teflon be gone.”

The more stories and recipes they collected, the more they saw a need to save and share them. They launched the Ironclad Family Recipe Vault - a closed social platform designed to store and share family recipes for generations, accessed by those who have purchased an Ironclad Pan.

The Ironclad Pan Company is set to forge culinary bonds for generations to come.

Shop online



Forgot password?
Create an Account