Felton is a household name having installed over 1.6 million shower heads alone since Kiwis swapped out the baths for showers en masse in the 70s. 

 

News & Events

23 Dec 2020
Case Study: Skinny Fizz - skinny on your health & the environment
The clue is in the name for Skinny Fizz - flavoured sparkling water with real New Zealand fruit extract. No added sugar, no artificial flavours,...
22 Dec 2020
Case Study: Healthy Pipes - all aroma, no smoke
Vape-free, smoke-free and nicotine-free, Calm Pipe® is a highly-engineered product, designed to support healthier habits and encourage better...
22 Dec 2020
Case Study: 100% delicious beef jerky
Bootleg Jerky founder Ash Razmi had an idea to create his own dried meat product from New Zealand beef after an American road trip. That idea grew and...
21 Dec 2020
Case Study: Diversifying the Kiwi farm
90 minutes from Wellington is Palliser Ridge, a sheep and beef farm located in Pirinoa, South Wairarapa. The day to day running of the 1300ha Station...
17 Dec 2020
Case Study: Beautiful websites that you can DIY
Rocketspark are on a mission to make websites fun again. DIY or get it designed, Rocketspark have streamlined the website creation process for...
16 Dec 2020
Case Study: Feeding NZ breakfast and beyond
For 150 years, Harraways have been supplying Kiwis with homegrown oats. Established in Dunedin in 1867 by immigrant Henry Harraway, oats were a...
14 Dec 2020
Case Study: Protecting Kiwis with cutting edge wool filters
COVID-19 changed many of our plans in 2020, including Lanaco - makers of high-performance products that harness the superb characteristics of natural...
14 Dec 2020
Case Study: “Teflon be gone” - a pan that lasts 100 years
The Ironclad Pan Company is on a mission to forge a culinary bond between generations. Founded in 2019 by Kate Slavin, Levi Slavin and Joe Carter, it...
14 Dec 2020
Case Study: Physiotherapist creates world’s healthiest desk
Named “The world’s healthiest desk” by professors of design and architecture at UC Berkeley, Limber Desks are a New Zealand Made revolution moving the...
19 Nov 2020
Wave of Kiwi support expected for NZ Made Day
Online Kiwi retailers and manufacturers are expecting a wave of support for locally made products on New Zealand Made Day.
06 May 2020
Survey gives heart to Kiwi business
The latest research is great news for Kiwi business, says Buy NZ Made.
08 Oct 2019
Episode 25 Released Of The Provenance Marketing Show
The Provenance Marketing Show is the easiest way for businesses to get their products featured. Simply send them in and we'll do the rest.
25 Oct 2019
Record Number Seek NZ Made Status
A business applies every 48 hours. Radio New Zealand, Newshub and NewstalkZB's Early Morning Show this morning picked up on our announcement yesterday...
17 Oct 2019
The Kiwi Branding Edge book launch
The Kiwi Branding Edge book explores how New Zealand businesses are creating an edge with the Kiwi trademark. This practical guide shows the...
09 Sep 2019
The NZ Made Imprint Tag
Less Is More. The NZ Made Imprint Tag.
16 Aug 2019
'Business Booming for Buy New Zealand Made'
'Business Booming for Buy New Zealand Made' - Duncan Garner AM Show Here's the TV3 media slot on the AM Show broadcast across New Zealand at 8:55am...
12 Aug 2019
Official NZ Made Day Announced - 21st November 2019
The Official New Zealand Made Day is confirmed as Thursday 21st November this year.
29 Jul 2019
Buy NZ Made strengthens online trademark
New Zealand’s iconic Buy New Zealand Made trademark is now available as a website widget, bringing an array of benefits to online retailers.
30 Jul 2019
Website Widget Adds Licence No. To Logo
We've changed the way the New Zealand Made logo is displayed on the websites of businesses who hold a New Zealand Made licence.
26 Apr 2019
Releasing a Kiwi Hologram label
We’ve released the Kiwi trademark in a hologram label for New Zealand Made products. The hologram label evolves the iconic Kiwi trademark by adding a...

Case Study: Feeding NZ breakfast and beyond

16 Dec 2020

For 150 years, Harraways have been supplying Kiwis with homegrown oats. Established in Dunedin in 1867 by immigrant Henry Harraway, oats were a popular choice in Otago, home to Scottish settlers.

Beautiful growing conditions for oats in the region kicked off a perfect marriage for the Harraways family, forging strong relationships with farmers and investing strongly in the original oat mill in Green Island, Dunedin.

Today, Harraways operates on the same site, still supplying oats for Kiwis to enjoy. While some things have remained the same, Head of Marketing and New Product Development, Peter Cox, explains how some things have changed.

“There's a lot happening around the wholefood movement, health and wellbeing. So it made a lot of sense for the company to specialize and move in that direction and certainly over that first decade of the 2000's, the throughput through the company, in oats terms probably went up around sevenfold over that time,” Peter said.

Celebrating 150 years

Celebrating 150 years of operation in 2017 was an opportunity to start to modernise the brand while retaining the vintage pieces iconic to the brand.

“We had a real point of difference there with a property of yellow. We've got a great story around the mill. And what we needed to do was try and tell that story authentically and in a unique way. So what we've done really is we've grabbed all of these things from the archives that were there in 2017 and we've just packaged them up in a contemporary way that brings the story more cohesively to life,” Peter said.

“We've come up with this sort of illustrative version, romantic version, if you like, of the mill. So that's intrinsic to the logo now. And we've done a much stronger job around that provenance story, you know, where does it all come from, which is Dunedin New Zealand and when it was all established in 1867.”

Product diversification

New products have also been launched in recent years, proving oats are more than just a breakfast food.

“We've launched a range of functional health products, Oat-activ® are a good example where we've fortified oats and we've done a job, what we believe is a world first where we've meshed plant sterols alongside the beta-glucans in oats to create a double action to help combat high low density cholesterol,” Peter said.

“Then secondly, getting and diversifying our oats a little bit beyond the breakfast table into areas like snacks. This was a real personal pride moment where we won an Outstanding Food Producers award for this product, which has been available through select New Worlds and Liquor Lands as well.”

Harraways have also repackaged their single serve convenience oats, introducing a space saving box and compostable sachets.

 

Providing inspiration

Despite the product diversification, there is a lot that can be done with the original oat - a versatile, nutritious food that can be incorporated into many different recipes.

Peter explains, “I guess a lot of what we've done on social media has been about packaging up our range of oats in ways that can be consumed, whether it be, you know, obviously breakfast time is obvious, but, you know, a great plate of porridge is obviously clear. But things like muesli, you can make some great mueslis and be very creative in the way you make those. Smoothies, oat pancakes. You can also do some great waffles as well.”

Who can forget the iconic Anzac cookies, which are all about the oats. But it doesn’t end there, oats are a great ingredient for cooking with.

“It's amazing what you can do in a dinner sense. You know, oats mixed in to make up meatballs. You can create lasagnas with oats, risottos with steel cut oats instead of using arborio rice you use steel cut oats as your rice base. So there's a number of really cool dinner recipes that we come up with too,” Peter said.

The opportunities are endless, and so the story continues for one of New Zealand’s most iconic food brands.

Explore the range online and find your nearest stockist

 


Login





Forgot password?
Create an Account