Felton is a household name having installed over 1.6 million shower heads alone since Kiwis swapped out the baths for showers en masse in the 70s. 

 

Blog

25 Feb 2021
Divinas: Good, honest, local empanadas
Delicious, handcrafted, ready-to-bake empanadas are being delivered to homes around Wellington, thanks to a new small family business. Divinas, run by...
23 Feb 2021
Svord Knives: Carving a niche
Bryan Baker, Master Cutler, turned his hobby into a business in the 1980s out of necessity, and has continued to forge a global reputation for making...
18 Feb 2021
Skyebird Foods: making low-carb & keto easy
Skyebird Foods are passionate about making healthy eating easier. They’re a family-owned business, creating low-carb, keto-friendly, high-protein and...
12 Feb 2021
Matai Gallery: Beautiful 3D topographical map art
Beloved geographical spots are being transformed into beautiful 3D topographical map art at a Wairarapa artisan workshop. Matai Gallery combines...
03 Feb 2021
Aotearoad: tackling plastic & chemicals in the beauty industry
Monica Rudd and Vanessa Farrington are on a mission to reduce the amount of plastic and chemicals used in the beauty industry. Together they founded,...
01 Feb 2021
House of Fungi: Growing gourmet mushrooms at home
Growing tasty, gourmet mushrooms in your kitchen or classroom is easy, thanks to House of Fungi. House of Fungi is a small, urban, locally-owned...
28 Jan 2021
CRONZ: Bespoke custom-made rugs and carpet
Christchurch is home to CRONZ (Carpets and Rugs of New Zealand), makers of beautiful bespoke rugs & carpet, designed and manufactured in New Zealand...
27 Jan 2021
Ecology & Co: Changing what it means to be social
Ecology & Co are a social enterprise and artisan producers of distilled alcohol-free spirits, on a journey to change what it means to be social.
23 Dec 2020
Skinny Fizz: Skinny on your health & the environment
The clue is in the name for Skinny Fizz - flavoured sparkling water with real New Zealand fruit extract. No added sugar, no artificial flavours,...
22 Dec 2020
Calm Pipe®: Healthy Pipes - all aroma, no smoke
Vape-free, smoke-free and nicotine-free, Calm Pipe® is a highly-engineered product, designed to support healthier habits and encourage better...
22 Dec 2020
Bootleg Jerky: 100% delicious beef jerky
Bootleg Jerky founder Ash Razmi had an idea to create his own dried meat product from New Zealand beef after an American road trip. That idea grew and...
21 Dec 2020
Palliser Ridge: Diversifying the Kiwi farm
90 minutes from Wellington is Palliser Ridge, a sheep and beef farm located in Pirinoa, South Wairarapa. The day to day running of the 1300ha Station...
17 Dec 2020
Rocketspark: Beautiful websites that you can DIY
Rocketspark are on a mission to make websites fun again. DIY or get it designed, Rocketspark have streamlined the website creation process for...
16 Dec 2020
Harraways: Feeding NZ breakfast and beyond
For 150 years, Harraways have been supplying Kiwis with homegrown oats. Established in Dunedin in 1867 by immigrant Henry Harraway, oats were a...
14 Dec 2020
Lanaco: Protecting Kiwis with cutting edge wool filters
COVID-19 changed many of our plans in 2020, including Lanaco - makers of high-performance products that harness the superb characteristics of natural...
14 Dec 2020
Ironclad Pan: A pan that lasts 100 years
The Ironclad Pan Company is on a mission to forge a culinary bond between generations. Founded in 2019 by Kate Slavin, Levi Slavin and Joe Carter, it...
14 Dec 2020
Limber: Physiotherapist creates world’s healthiest desk
Named “The world’s healthiest desk” by professors of design and architecture at UC Berkeley, Limber Desks are a New Zealand Made revolution moving the...
19 Nov 2020
Wave of Kiwi support expected for NZ Made Day
Online Kiwi retailers and manufacturers are expecting a wave of support for locally made products on New Zealand Made Day.
06 May 2020
Survey gives heart to Kiwi business
The latest research is great news for Kiwi business, says Buy NZ Made.
25 Oct 2019
Record Number Seek NZ Made Status
A business applies every 48 hours. Radio New Zealand, Newshub and NewstalkZB's Early Morning Show this morning picked up on our announcement yesterday...

Bootleg Jerky: 100% delicious beef jerky

22 Dec 2020

Bootleg Jerky founder Ash Razmi had an idea to create his own dried meat product from New Zealand beef after an American road trip. That idea grew and is now his full-time gig.

“I came back and started playing around with recipes and that sort of thing and yeah, one thing led to another,” Ash said.

With a mortgage and a newborn baby, Ash was not prepared to quit his job, so found a local manufacturer who could create the product using his recipes.

Starting small

With no money for advertising, they headed to markets and started online orders. Ash’s sales background also proved helpful.

“We went to the local bottle store in Glenfield, the Liquorland there, and they said they would put it on their shelves there. We started selling to one bottle store and then that went to two bottle stores and then it was 10 bottle stores. Then suddenly we were in Farro Fresh and Smith & Caughey's. Then New World was ringing us wanting to sell our product,” Ash said.

Ash says the “old school” way of knocking on doors with your details and product samples works.

“I mean people now, especially with cybercrime, you know, scammers, people don't really trust anyone that just, you know rings you out of the blue, you could be anyone. I did spend a lot of time ringing people and emailing through information, but it just doesn't work,” Ash explained.

With things picking up, Ash has since left his day job, deciding to be back on the tools, making the jerky himself again.

“We went from the garage to a contract manufacturer and now we're back. We've actually just converted the downstairs of our house into a full MPI facility.”

 

Doing things differently

Ash was also determined for the branding to be different from the other ‘wild wild west and bull horns’ themes.

“We just wanted to stay totally away from that and we took a lot of experience from some of the really cool New Zealand craft breweries that are using their drinks or their food or whatever as a bit of a platform for being creative,” Ash said.

“Obviously, the whole thing is made up, I don't know about any bootleggers who were bootlegging jerky or anything like that at that time. Obviously, if they were selling bootleg alcohol they're probably be a lot more profit in it, than beef jerky would have in the 1920s.”

While beef jerky is not a big industry in New Zealand, Ash is keen to show that there’s more to beef jerky than the stuff you get from service stations.

“A lot of it will be education, I think just getting people back on on board with the product and showing them what it is, it's not just all processed, full of sugar or full of preservatives.”

Proudly New Zealand Made

And why join Buy New Zealand Made?

“One of the big things we said right from the start, was we're going to push this as New Zealand made, and so the best way to do that was to join the Buy New Zealand Made Campaign. We wanted to have that official logo. We wanted to be able to brand it and say that this was official,” Ash said.

Shop Bootleg Jerky online

 


Login





Forgot password?
Create an Account