BANNER - Campaign

Campaign History

  • 2017 - 2016

    New Campaign Website

    A new Campaign website is launched, including a licensee directory for greater Campaign and Trademark accountability.

    BuyNZ Marketplace

    The BuyNZ Market is launched, providing an exclusive platform to promote licensees, their New Zealand Made products and their stories.

    BUYNZ Market
  • 2016 - 2015

    Buy NZ Made Hero Awards

    The Buy NZ Made Hero Awards are launched in November 2016, an initiative to turn some of the nation’s top NZ Made companies into Heroes.

    Exhibitor of the Year

    The Buy NZ Made stand consisting of various licensees wins “Exhibitor of the Year” at the 2016 CRC Speedshow in Auckland.

  • 2014 - 2012

    People's Choice Awards

    The Buy NZ Made Campaign celebrates 25 years with the NZ Made People’s Choice Awards in October 2013.

    A New Design

    in 2013, the Campaign’s latest Trademark is launched; a fresh and modern design, consolidating the previous versions into one. Still the same iconic Kiwi, in a triangle but a clear Country of Origin Trademark that all licensees can use.

  • 2012 - 2011

    Buy NZ website revamp

    The buynz.org.nz website is revamped with a focus on helping licensees sell their goods online, drive traffic and increase networks, relationship building and interaction and includes the integration of getnzmade.net

    Support for Christchurch businesses after quake

    Buy NZ Made launched an online directory and the "Christchurch Made" logo to help Christchurch businesses get on their feet.

  • 2011 - 2010

    Rugby World Cup

    The Black & Silver 2011 trademark is created to commemorate New Zealand hosting the Rugby World Cup

  • 2010 - 2009

    Cottage industry membership implemented

    The Cottage Industry Membership category class is implemented to help small business.

    Major promotion through nationwide competition

    A nationwide competition is launched through the Buy Kiwi Made campaign encouraging consumers where shoppers who purchased NZ made goods could go in the draw for prize packs filled with goods donated by members. Entry boxes could be found in most major retail stores in New Zealand.

    getnzmade.co.nz website launched

    The site getnzmade.co.nz which was partly government funded is launched for those looking to purchase New Zealand made goods online.

  • 2008 - 2007

    Trade shows organised to promote NZ made products

    Buy Kiwi Made organised stands at Trade shows to exhibit NZ Made Products. Buy NZ Made continues to support its members at Trade Shows today.

    Oliver Driver campaign launched to promote manufacturing

    Buy Kiwi Made launches its well known Oliver Driver advertising campaign, breathing life back into NZ Manufacturing.

    Buy NZ website relaunched with enhanced features

    Buy NZ Made relaunches its website which now includes a member directory listing and a portal for members to order stationery online and download the artwork.

    Bilingual and New Zealand Grown logos introduced

    A bi-lingual red and black version is launched to coincide with Maori language week. A New Zealand Grown logo is also introduced to apply to non-manufactured produce.

    Buy Kiwi Made media campaign developed by the Ministry of Economic Development

    The Buy Kiwi Made media campaign is developed by the Ministry of Economic Development in consultation with representatives of Business NZ, Buy NZ Made, NZ Council of Trade Unions, NZ Retailers Association, two independent advisers, and representatives of the minister and the Government spokesperson for Buy Kiwi Made.

  • 2005 - 2001

    Labour Party and Green Party sign a co-operation agreement

    Following the General Election, the Labour Party and the Green Party sign a co-operation agreement that includes a Buy Kiwi Made programme being part of the broader programme of achieving sustainable development of the NZ economy.

    Retail membership category launched

    Prime Minister Helen Clark launches the Retail Membership category.

    Logo modernised

    The logo was redesigned and given a modern appeal but still kept the basic elements.

    Multiple promotions and advertising of Buy NZ brand

    Promotions run included newspaper advertising supplements, sponsorships and the Great New Zealand Christmas Stocking campaign where shoppers who purchased NZ made goods could go in the draw for a stocking filled with goods donated by members.

    Employers' and Manufacturers' Federations merge to become BusinessNZ

    The New Zealand Employers' Federation and the New Zealand Manufacturers' Federation merge to become BusinessNZ, which takes ownership of the Buy NZ Made Campaign.

  • 1999 - 1988

    Focus on promoting members' products

    The Buy NZ Made Campaign had changed its emphasis from encouraging New Zealand consumers to buy locally made goods in preference to imported ones, to specifically promoting members' products, adding value to their companies by increasing sales.

    Kenny the Kiwi TV adverts launched

    TV ads feature cartoon Kenny the Kiwi, encouraging people to Buy NZ Made and Keep Your Country Working.

    The first Kiwi Pride Festival held

    The first Kiwi Pride Festival was held in March 1992. It had strong support from 2,000 retailers and generated more than 20 newspaper features and 30-40 radio and television items. A steam locomotive was repainted with the World War II slogan and ran rides for the public around Auckland. Festivals ran again in 1993 and 1994.


    Mandatory country of origin labelling introduced

    Mandatory country of origin labelling is applied to clothing and footwear in 1992 and use of the kiwi logo continues to grow.

    NZ Industrial Supplies Office established

    The NZ Industrial Supplies Office is established in the Ministry of Commerce to improve information for government buyers about domestic industry capability and the availability of domestic products and services.

    TV commercial featuring Dame Kiri Te Kanawa

    A new television commercial was run with production costs funded by the government, featuring Dame Kiri Te Kanawa.

    Prime Minister and Minister of Commerce show support

    The Prime Minister and Minister of Commerce write to the heads of all government departments asking them to ensure that local producers are given full and fair opportunity to compete for their business.

    Buy NZ Made lobbies Government

    Buy NZ Made lobbies Government to influence state sector purchasing practices.

    TV promotion begins

    1988/89 TV Advertising run to promote the campaign

    Kiwi in a triangle logo available to promote NZ made products

    Buy NZ Made is now a wholly-owned subsidiary of NZ Manufacturers' Federation and licenses use of the kiwi in a triangle trademarks and logos. Manufacturing members may use the logo on their goods that qualify, under the Fair Trading Act, to be labelled as 'Made in New Zealand'.

    THE BEGINNING 1988 - Campaign launched

    The Buy NZ Made message gains momentum with the launch of the campaign by the NZ Council of Trade Unions and the NZ Manufacturers' Federation, with principal sponsor Printpac-UEB.

    Buy Kiwi Made

    In 2000, Buy NZ Made requested funding of $200,000 from the Government to re-launch the Buy NZ Made campaign. The Government agreed in principle to support the campaign through Industry NZ but the funding was never released. Following the 2005 General Election, the Labour Party and the Green Party signed a co-operation agreement that included a Buy Kiwi Made programme being part of the broader programme of achieving sustainable development of the New Zealand economy.

    The programme includes an $8.3 million media marketing campaign, a $1 million sector and regional initiatives fund and Government leadership through public sector procurement policies. In 2007 the Buy Kiwi Made media campaign was developed by the Ministry of Economic Development in consultation with a reference group that included representatives of BusinessNZ, Buy NZ Made Campaign Ltd, NZ Council of Trade Unions, NZ Retailers Association, two independent advisers, and representatives of the Minister and the Government Spokesperson for Buy Kiwi Made.

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