1999 - 1988
Focus on promoting members' products
The Buy NZ Made Campaign had changed its emphasis from encouraging New Zealand consumers to buy locally made goods in preference to imported ones, to specifically promoting members' products, adding value to their companies by increasing sales.
Kenny the Kiwi TV adverts launched
TV ads feature cartoon Kenny the Kiwi, encouraging people to Buy NZ Made and Keep Your Country Working.
The first Kiwi Pride Festival held
The first Kiwi Pride Festival was held in March 1992. It had strong support from 2,000 retailers and generated more than 20 newspaper features and 30-40 radio and television items. A steam locomotive was repainted with the World War II slogan and ran rides for the public around Auckland. Festivals ran again in 1993 and 1994.
Mandatory country of origin labelling introduced
Mandatory country of origin labelling is applied to clothing and footwear in 1992 and use of the kiwi logo continues to grow.
NZ Industrial Supplies Office established
The NZ Industrial Supplies Office is established in the Ministry of Commerce to improve information for government buyers about domestic industry capability and the availability of domestic products and services.
TV commercial featuring Dame Kiri Te Kanawa
A new television commercial was run with production costs funded by the government, featuring Dame Kiri Te Kanawa.
Prime Minister and Minister of Commerce show support
The Prime Minister and Minister of Commerce write to the heads of all government departments asking them to ensure that local producers are given full and fair opportunity to compete for their business.
Buy NZ Made lobbies Government
Buy NZ Made lobbies Government to influence state sector purchasing practices.
TV promotion begins
1988/89 TV Advertising run to promote the campaign
Kiwi in a triangle logo available to promote NZ made products
Buy NZ Made is now a wholly-owned subsidiary of NZ Manufacturers' Federation and licenses use of the kiwi in a triangle trademarks and logos. Manufacturing members may use the logo on their goods that qualify, under the Fair Trading Act, to be labelled as 'Made in New Zealand'.
THE BEGINNING 1988 - Campaign launched
The Buy NZ Made message gains momentum with the launch of the campaign by the NZ Council of Trade Unions and the NZ Manufacturers' Federation, with principal sponsor Printpac-UEB.
Buy Kiwi Made
In 2000, Buy NZ Made requested funding of $200,000 from the Government to re-launch the Buy NZ Made campaign. The Government agreed in principle to support the campaign through Industry NZ but the funding was never released. Following the 2005 General Election, the Labour Party and the Green Party signed a co-operation agreement that included a Buy Kiwi Made programme being part of the broader programme of achieving sustainable development of the New Zealand economy.
The programme includes an $8.3 million media marketing campaign, a $1 million sector and regional initiatives fund and Government leadership through public sector procurement policies. In 2007 the Buy Kiwi Made media campaign was developed by the Ministry of Economic Development in consultation with a reference group that included representatives of BusinessNZ, Buy NZ Made Campaign Ltd, NZ Council of Trade Unions, NZ Retailers Association, two independent advisers, and representatives of the Minister and the Government Spokesperson for Buy Kiwi Made.