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BANNER - Campaign

News & Events

19 Nov 2018
Iconic Buy NZ Made celebrates 30th birthday
The Buy New Zealand Made Campaign is turning 30 and celebrating with events around the country to showcase member companies and the iconic kiwi... 17 Sep 2018
Making It New Zealand from Invercargill
Invercargill is in the midst of a southern renaissance as large future investments promise a further runway of growth. The upgraded airport is the... 12 Sep 2018
Regional eCommerce Growing Fastest.
 31 May 2018
Buy NZ Campaign Gets New Executive Director
Experienced business, marketing and e-commerce specialist Ryan Jennings has joined the BusinessNZ team as Executive Director of the Buy New Zealand... 16 Mar 2018
Sign up now and go in the draw to get next year free
To celebrate 30 years, businesses who sign up for a licence between now and 22 June go in the draw to win one of five chances of having their next... 14 Mar 2018
Leader Wanted: We are seeking a new Executive Director!
After 11 years, our fabulous Executive Director is moving on to her next challenge. Are you good enough to replace her and lead the Buy NZ Made... 11 Dec 2017
Taranaki Engineering Company is NZ Ultimate Hero
Taranaki engineering specialist Carac Group has beaten hundreds of other New Zealand companies to secure the Buy NZ Made Ultimate Hero Award for 2017. 01 Nov 2017
Would NZ’s Ultimate Hero Step Forward…
November is the month the public get to vote for the first NZ Made Ultimate Hero from a pool of 12 exceptional companies who have been picked by the... 15 Sep 2017
Buy New Zealand Made Campaign tightens up Kiwi trademark licensing
A change in the rules governing the use of the Buy New Zealand Made trademark have been announced amid increasing awareness and demand for products... 09 Feb 2017
‘Made in New Zealand’ – what does it mean for food and dietary supplement manufacturers?
Country of origin labelling can have a big effect on sales. For quality, prestige or loyalty reasons, consumers often consider country of origin when... 04 Oct 2016
You Could Be Heroes
A new initiative launched this week by the Buy New Zealand Made campaign is set to turn some of the nation's top NZ Made companies into heroes.

Buy New Zealand Made Campaign tightens up Kiwi trademark licensing

15 Sep 2017

A change in the rules governing the use of the Buy New Zealand Made trademark have been announced amid increasing awareness and demand for products carrying the brand domestically and in the international marketplace.

Companies must obtain a licence in order to use the Kiwi trademark. The process of doing so will provide clarity for those New Zealand businesses on exactly what they get as licensees of the campaign and confidence for those purchasing products or services from them that they are indeed buying New Zealand Made.

The stylised Kiwi trademark - synonymous with the Buy NZ Made Campaign - is only available to use by licensees of the organisation. The trademark signifies that a product or service is New Zealand Made according to the rules of the Fair Trading Act. As a registered trademark, it has a strict set of rules (Code of Practice) governing how it can be used. Products must be registered with BNZM and must meet the criteria in the Code of Practice in order to qualify to use the trademark.

In short, companies now have to be clear about what products they are using in conjunction the Kiwi trademark.

Established in 1988, this iconic trademark is used as a significant marketing tool for businesses. When products carry the registered Kiwi trademark customers can be confident that the country of origin is New Zealand. A large amount of New Zealand companies marketing their products both domestically and overseas have seen highly significant benefits from using the trademark, with many saying it has directly contributed to increased sales and credibility, particularly in the international marketplace.

"Our licensees are telling us that the brand makes a difference in the international marketplace," explained Trina Snow. "The campaign has evolved over the years from being a localised campaign to something that is used with success internationally. This is more apparent now and everyone would agree there is an ever increasing worldwide demand to know the Country of Origin of consumer products and food.

"While the message for sales within New Zealand is still about Kiwi pride, this is mainly because the quality of products we produce is extremely high and we should always continue to support local business. After all, we do have to believe in ourselves before we can expect others to do so. But internationally, these new rules governing use of the trademark are also a step forward and an important one at that.

"The latest changes show how progressive we are as an organisation, embracing world trade. Most companies in New Zealand need healthy world trade to survive and prosper.
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