BANNER - Trademark

About the Kiwi Trademark

The stylised Kiwi trademark is available for and used by licensees of the Buy NZ Made Campaign.

The trademark signifies that a product or service is New Zealand Made according to the rules of the Fair Trading Act. As a registered trademark, it has a strict set of rules (Code of Practice) governing how it can be used. Products must be registered with BNZM and must meet the criteria in the Code of Practice to use the trademark.

Established in 1988, this iconic trademark is used as a significant marketing tool for businesses. When products carry the registered Kiwi trademark customers can be confident that the country of origin is New Zealand.

Why use the trademark?

The Kiwi trademark is a trusted brand that is globally recognised as a label depicting NZ Made products.

According to the Neilsen Brand Origin Survey brand origin is an important factor in consumers purchasing decisions:

  • Why label your products with country of origin?

    New Zealand

    52% of New Zealanders try to buy NZ made products wherever possible

    46% globally on average say brand origin is as important as nine other purchasing drivers

    28% globally on average say brand origin is more important than other selection factors

    New Zealand ranked 11th in the last Future Brand "Made In" report 2014-15

  • Why use the Kiwi trademark?

    87% of New Zealanders recognise the iconic Kiwi trademark

    The trademark provides accountability for New Zealand Made products

    28% globally on average say brand origin is more important than other selection factors

    Using the Kiwi trademark may give you a competitive edge, consumer loyalty and helps to promote growth


Neilsen Brand Origin Survey for NZ Respondents 2014

Neilsen Brand Origin Survey global respondents 2014

Buy Kiwi Made Evaluation report 2009

Future Brand Made In report


Current Trademark Information

Please note the below images are low resolution only. Licensees need to login to download artwork and order stickers and swingtags

If you would like a licence to use the trademark, apply here.

To view the history of the NZ Made trademark and how it has been developed over the years, click here.


New Zealand Made Rectangle - Black

New Zealand Made Rectangle - Red, White & Blue

New Zealand Made Triangle - Black

New Zealand Made Triangle - Red, White & Blue

New Zealand Grown - representing 100% New Zealand Grown products.

Small Black Rectangle

Christchurch Made - The Love Christchurch brand is free to use for all Christchurch-based companies.

To download this artwork, click here.


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