About the Campaign
The Buy NZ Made Campaign provides the licence for businesses to use the Kiwi trademark to promote their New Zealand Made goods and services that meet the requirements of the Fair Trading Act for Country of Origin labelling.
The Kiwi trademark is a significant marketing tool for businesses. When products carry the registered trademark, buyers can be confident it’s made in New Zealand.
Launched in 1988 by the then Manufacturers Federation, the campaign is now owned by BusinessNZ and is completely private sector funded. The campaign has evolved over the years which you can learn all about here.
Our main purpose is to provide an accountable and trusted brand to promote New Zealand Made products both at home and abroad and to assist with clarification of what is NZ Made.
Determining if a product can be called NZ Made under the Fair Trading Act for Country of Origin labelling can sometimes be quite difficult as it is a question of fact and degree. The relevant considerations will vary depending on the nature of the product and what consumers may understand about it.
We understand how confusing this all sounds, so we have developed guides to help clarify the requirements for country of origin labelling. You can view these here.
The Buy NZ Made Campaign is affiliated with different regional and industry organisations through the BusinessNZ family. Members of these organisations receive a discount on their Buy NZ Made licence fee.
"The NZ Made logo is a strong selling point for us, some of our sales come purely from having this logo displayed on our products"
"When we started WashBar we had a strong focus on Made in NZ. Joining Buy NZ Made and being able to use the iconic Made in NZ graphic on all our packaging was one of the first things we did. It’s such a powerful message to put on our packaging. The first retailer that we showed the product to saw the Made in NZ logo and ordered on the spot. The cost of joining paid off on that first day. It’s more than just being able to use the logo. The first steps we took into the Taiwan market were helped by the team at Buy NZ Made. And it’s a market that recognises the significance of the Made in NZ graphic. “It’s cheaper to join that it is to create your own Made in NZ graphic”
"To us, Buy NZ Made membership is a real asset, since it enables us to promote 'made in New Zealand' as a brand and not just a statement. Our recent participation in a Buy NZ Made social media campaign has led to a noticeable increase in both domestic sales and website visitors. We are proud to be a 'made in New Zealand' business and appreciate the ongoing support from the team at Buy NZ Made"
New Zealand Steel
"The New Zealand Made logo acts as a trustmark to reinforce the COLORSTEEL® difference – a difference which has seen COLORSTEEL® prepainted steel become the number one choice of roof for New Zealanders.”
Bee Kind Ltd
"Joining BuyNZ Made has been a fantastic success for my NZ made and owned business. NZ Consumers are now very conscious of buying New Made quality products. Having the privilege to use the iconic and very recognised Buy NZ made logo and branding via my e-commerce websites and products, has been highly advantageous. It has also provided me with strong company exposure through social media via Facebook, newsletters, promotions and Buy NZ Made’s extensive networking. The marketing team has also been amazingly supportive, efficient and passionate about endorsing NZ Made companies. Joining BuyNZ Made is the best marketing decision by far I have made for advancing my NZ owned and operated business. I can’t recommend highly enough! “ Rachael Chester – Owner and Director of Bee Kind(™) LTD.