NZ Made Elevator Pitch

In this new video series, New Zealand Made businesses pitch their business. Catch all new episodes on YouTube.

A Kiwi Original - John Burling - Carac Group - Episode 01

A Kiwi Original is a series that uncovers uniquely Kiwi business stories that benefit New Zealand's future. In this first episode, Carac Group founder John Burling shares the story being their engineering success and why it matters to the future of Eltham in Taranaki New Zealand. In this episode you'll hear... ...where John's ideas come from that solve real world problems. ...why Americans love New Zealand engineered products. ...why John invests heavily in capital when every other indicator says to do the opposite. Carac Group employs 40 people in Eltham, a town of just 2,000 people... a town that was also the first in New Zealand to export butter. KEY MOMENTS: 31s How the track grip stops diggers slipping. 6m 25s John Burling's origin story. 10m 2s John's first invention. 11m 46s The power of offering a lifetime warranty. 15m 15s Getting market traction for new innovations. 20m 45s How John did something that millions of dollars of R&D multinational budget couldn't do. 27m 15s Carac Group's current export footprint and plan to setup in North America. 29m 41s The importance of running Carac as a family business. 33m 56s John's secret trick to hiring high energy people. 40m 50s Why NZ Made matters to the Americans. Subscribe to watch the next A Kiwi Original episode at


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