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A Kiwi Original - Hamish Conway - Sell Global - Episode 06
Hamish Conway is the Founder of Sell Global, a channel strategy expert for businesses who want to sell on Amazon.
Hamish is hands-on so we go deep on the detail in this chat as he shares how his expertise that's helped New Zealand businesses across a range of size companies get access to US and Australian buyers who start their search on Amazon.
In this episode you can expect to learn about:
- why marketplaces like Amazon help you sell where consumers are buying.
- why the Amazon marketplace is not a replacement for your own eCommerce site.
- the reason consumers have high trust of the Amazon brand in the US.
- what seller behaviours are rewarded.
- how big data has transformed Amazon’s paid per click business versus Facebook and what it means for business
- the future as Amazon Australia makes inroads into the New Zealand market.
- how to get started with ‘less but better’ products in the US vs going broad in Australia.